Consumer Experience Manager

Position Snapshot

Business: Nestlé

Contract: Permanent

Start Date: Asap

Consumer Experience Manager, this is your challenge

Consumers no longer experience brands in campaigns — they experience them in moments.

Moments where relevance, simplicity and consistency make the difference between loyalty and indifference. At Nestlé Benelux, we believe that winning brands are built by connecting those moments seamlessly, across channels, categories and data.

As Consumer Experience Manager, you will shape how millions of consumers interact with our brands every day. You will elevate consumer experience from isolated initiatives to a true growth engine — orchestrating touchpoints, teams and capabilities to deliver meaningful, data‑driven and human experiences at scale.

As a Consumer Experience Manager, you have the following responsibilities

• Lead and further develop the Nestlé in Market (NiM) Consumer Experience function across Benelux, coordinating digital CX, multi‑brand CRM and consumer data capabilities.
• Drive cross‑category consumer experience excellence by connecting key moments across the consumer journey for Nestlé brands.
• Leverage first‑party data to enable personalized consumer journeys, driving engagement, retention and long‑term value creation.
• Collaborate closely with category teams, Zone CX functions and key partners to activate and optimize the CX roadmap in market.
• Define CX standards, operating models and measurement frameworks to ensure consistency, quality and impact across brands and channels.
• Monitor and improve consumer experience performance using key CX metrics such as NPS, CSAT and journey KPIs.
• Foster a consumer‑centric culture across the organization by coaching, inspiring and upskilling CX stakeholders.
• Manage external agencies and partners contributing to the consumer experience ecosystem.

As Consumer Experience Manager you report to the Marketing Lead and you are part of the Marketing department of Nestlé Benelux.

What we are looking for in our Consumer Experience Manger

• At least 10 - 15 years of experience in consumer experience, digital marketing or CX strategy, preferably within FMCG or retail;
• Strong expertise in CX technologies and digital touchpoints such as CRM, websites, social media, eCommerce and consumer engagement services; Saleforce, Segment, Google Analytics
• Proven ability to translate consumer insights and data into concrete, scalable CX initiatives;
• Experience working in complex, cross‑functional and matrix organizations;
• Strong analytical and strategic mindset with a clear focus on business impact and ROI;
• Solid project, stakeholder and vendor management skills;
• Natural leadership skills with the ability to inspire, influence and align diverse teams;
• Fluency in English and at least one local language (Dutch and/or French).

What we offer:

• a fulltime position (38 hours a week);
• hybrid (remote) work arrangement - structural homeworking between 40% and 60% (on monthly basis), with 1 fixed team-day and up to 2 flex-days;
• excellent terms of employment, with elements such as a 13th month, company car, 27 holidays, seniority days and many other extra’s;
• various career opportunities, both in Belgium and internationally;
• opportunity to commit to one of Nestlé's social causes during working hours;
• attractive policy to build up additional holidays;
• savings thanks to great discounts at various (online) shops;
• transportation costs allowance for private car, bike and public transport.

More reasons to work at Nestlé:

• Our slogan is 'Boost your development, fuel your curiosity and be future ready'. We offer impactful training and development programs and coaching to help you upgrade your skills and take your career to the next level;
• your well-being is our priority. We support this with various activities, to promote your physical and mental health;
• at the office, you can enjoy fresh fruits as well as a healthy and varied food offering in our restaurant, Good Food Good Life";
• within the Nestlé culture, we believe it is important for you to be yourself. Do you have a passion for DE&I? Join our Diversity, Equity & Inclusion Ambassadors;
• you contribute to Nestlé's mission to improve the quality of life and make a positive impact on the future.

Respect is at the heart of Nestlé's culture, of which room for differences is an important part. Differences between people who buy our products and in our workplace. We believe it is important that everyone feels welcome and safe at Nestlé, regardless your gender, religion, cultural background, age, disability or who you love. We are convinced that diversity leads to more creativity and innovation and moves our organization forward. That is why we actively work to create a culture and leadership that offers equal opportunities for all!

Any questions?

Our recruiters would be glad to answer any pending questions. Feel free to send your questions to careers@be.nestle.com.

Applying for the role of a Consumer Experience Manager?

Great! If you see a match with the description as described above we would gladly receive your cv and motivation. You can upload these via the link.

We use an Artificial Intelligence (AI) Tool to schedule interviews with our candidates. So keep an eye on your email for the interview invitation! When registering your application, you will be asked if we may send you whatsapp messages; if you answer 'yes' to this, you will receive communication via whatsapp in addition to messages via email. Communication through our AI tool is in English, but our recruiters speak both English and Dutch or French.

Interim CV’s will not be processed.