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PR and Communication Manager

PR and Communication Manager

Position Summary

 

You will strengthen and improve Nespresso's brand image, brand awareness and brand consideration by developing & implementing a PR strategy building around the brand & corporate image and reputation. Act as the brand guardian for the Nespresso Belux. Build an internal engagement & communication plan that will support the marketing & company strategy. Scope includes B2C and B2B.    

A day in the life of...

 

Act as our brand guardian: Act as the refererence & SPOC for all brand related subjects: brand usage, guidelines, tone of voice & brand purpose
Develop the necessary internal communication & tools to insure brand usage & consistancy
Responsible to validate cooperation with local talents to build brand consistency 


Develop & implement a Nespresso Belux PR strategy (corporate & brand) following international guidelines and answering local communication needs in line with the Marketing strategy (brand, corporate & sustainability). Responsible for Belux PR budget.
• Leverage our key messages in order generate positive coverage and to improve overall brand image
• Identify and build a strong network and long-lasting relationships with Key Opinion Leaders: press, bloggers, experts, NGO's...
• Coordinates all internal briefings linked to PR activities and crisis (Q&As, briefings, statements...)
• Select, manage and assess our brand, corporate and internal activation agencies to deliver best in class services and content inline with our internal processes and guidelines" 

               
Ensure Nespresso Belux reputation :
• By being a key communication stakeholder in case of crisis.
• By managing external contacts (students, partners, enterprises, sponsorship requests …)
• By monitoring press & online/social media for potential issues/opportunties
• By aligning key messages in different channels & building all support documents needed
• By organising and training all key stakeholders and spokespersons internally & externally (i.e influencers)
• By managing all external engagement platforms ith KOLs around sustainability but also other subjects identified as potential risks for our reputation


Sponsoring: Develop & coordinate the sponsoring strategy inline with global guidelines and supporting our local needs                

 

What will make you successful

 

  • Advanced degree in marketing and/or communication
  • Mininum of 3-5 years experience in PR (brand, crisis and sustainability issues)
  • Affinity with digital Marketing, social media
  • Experience in influencer marketing
  • Fluent in French, Dutch & English

Position Summary

 

You will strengthen and improve Nespresso's brand image, brand awareness and brand consideration by developing & implementing a PR strategy building around the brand & corporate image and reputation. Act as the brand guardian for the Nespresso Belux. Build an internal engagement & communication plan that will support the marketing & company strategy. Scope includes B2C and B2B.    

A day in the life of...

 

Act as our brand guardian: Act as the refererence & SPOC for all brand related subjects: brand usage, guidelines, tone of voice & brand purpose
Develop the necessary internal communication & tools to insure brand usage & consistancy
Responsible to validate cooperation with local talents to build brand consistency 


Develop & implement a Nespresso Belux PR strategy (corporate & brand) following international guidelines and answering local communication needs in line with the Marketing strategy (brand, corporate & sustainability). Responsible for Belux PR budget.
• Leverage our key messages in order generate positive coverage and to improve overall brand image
• Identify and build a strong network and long-lasting relationships with Key Opinion Leaders: press, bloggers, experts, NGO's...
• Coordinates all internal briefings linked to PR activities and crisis (Q&As, briefings, statements...)
• Select, manage and assess our brand, corporate and internal activation agencies to deliver best in class services and content inline with our internal processes and guidelines" 

               
Ensure Nespresso Belux reputation :
• By being a key communication stakeholder in case of crisis.
• By managing external contacts (students, partners, enterprises, sponsorship requests …)
• By monitoring press & online/social media for potential issues/opportunties
• By aligning key messages in different channels & building all support documents needed
• By organising and training all key stakeholders and spokespersons internally & externally (i.e influencers)
• By managing all external engagement platforms ith KOLs around sustainability but also other subjects identified as potential risks for our reputation


Sponsoring: Develop & coordinate the sponsoring strategy inline with global guidelines and supporting our local needs                

 

What will make you successful

 

  • Advanced degree in marketing and/or communication
  • Mininum of 3-5 years experience in PR (brand, crisis and sustainability issues)
  • Affinity with digital Marketing, social media
  • Experience in influencer marketing
  • Fluent in French, Dutch & English

Brussels, BE

Brussels, BE

Apply now »