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e-Commerce B2B DTC Manager

e-Commerce B2B DTC Manager

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eCommerce B2B DTC manager

 

Mission : 


The eCommerce B2B DTC manager is responsible for the continuous optimization of the B2B eBoutiques' performance and operations to deliver upon sales and customer satisfaction targets.

He/She is responsible of the delivery in time and quality of the eCommerce projects and campaigns, from new features and services deployment to global and local campaigns definition and planning, and does so by managing the project execution with the support of the eCommerce operations specialist (who reports directly to him/her) but as well by establishing / ensuring efficient ways of working with all the different market's functions and channels (CRC / Trade / F&C / SC / Marketing / CRM / etc.)

He/She is responsible for the definition of both user experience and eMerchandising A/B test hypothesis and scenarios (by analyzing Customer, Web Analytics and CRM Insights data) to improve the eCommerce channel new member acquisition, sales performance. He/She must ensure that we keep high level for the customer satisfaction scores.


Your Responsabilities :

 

•    Act as the eCommerce representative in all global and local projects' definition within her/his scope and planning initiatives to ensure the efficacy and consistency of all experiences delivered on digital boutiques.
•    Responsible for monitoring channel performance progress vs targets, with strong focus on sales performance, behavioral funnel analysis and customer satisfaction/NPS. 
•    Manage the eCommerce operations specialist and plan their activities according to the defined OP and OMP.
•    Define, Plan & Activate eMerchandising activities through cross-sell, up-sell & eCRM possible strategies
•    Coordinate the definitions and integration of all customer journeys, product launches and digital campaigns into the content management system (copy, visuals, banners...) for both global and local campaigns.
•    Manage the yearly plan execution in cooperation with local and HQ eCommerce teams including campaigns integration, new features implementation and platform roll-out.
•    Define data driven A/B Test hypothesis for Online Customer Journeys and eMerchandising aimed at maximizing profitability and customer satisfaction.
•    Participate in the roll-out of new personalized user experience in cooperation with CRM and eBusiness team.
•    Share best practices, monitor local competitive solutions and participate in the definition of tomorrow’s next generations of eCommerce solutions.
•    Monitor local eCommerce market's standards and innovations to ensure our eCommerce Channel is at or exceeds the best customer experiences.

-

-

eCommerce B2B DTC manager

 

Mission : 


The eCommerce B2B DTC manager is responsible for the continuous optimization of the B2B eBoutiques' performance and operations to deliver upon sales and customer satisfaction targets.

He/She is responsible of the delivery in time and quality of the eCommerce projects and campaigns, from new features and services deployment to global and local campaigns definition and planning, and does so by managing the project execution with the support of the eCommerce operations specialist (who reports directly to him/her) but as well by establishing / ensuring efficient ways of working with all the different market's functions and channels (CRC / Trade / F&C / SC / Marketing / CRM / etc.)

He/She is responsible for the definition of both user experience and eMerchandising A/B test hypothesis and scenarios (by analyzing Customer, Web Analytics and CRM Insights data) to improve the eCommerce channel new member acquisition, sales performance. He/She must ensure that we keep high level for the customer satisfaction scores.


Your Responsabilities :

 

•    Act as the eCommerce representative in all global and local projects' definition within her/his scope and planning initiatives to ensure the efficacy and consistency of all experiences delivered on digital boutiques.
•    Responsible for monitoring channel performance progress vs targets, with strong focus on sales performance, behavioral funnel analysis and customer satisfaction/NPS. 
•    Manage the eCommerce operations specialist and plan their activities according to the defined OP and OMP.
•    Define, Plan & Activate eMerchandising activities through cross-sell, up-sell & eCRM possible strategies
•    Coordinate the definitions and integration of all customer journeys, product launches and digital campaigns into the content management system (copy, visuals, banners...) for both global and local campaigns.
•    Manage the yearly plan execution in cooperation with local and HQ eCommerce teams including campaigns integration, new features implementation and platform roll-out.
•    Define data driven A/B Test hypothesis for Online Customer Journeys and eMerchandising aimed at maximizing profitability and customer satisfaction.
•    Participate in the roll-out of new personalized user experience in cooperation with CRM and eBusiness team.
•    Share best practices, monitor local competitive solutions and participate in the definition of tomorrow’s next generations of eCommerce solutions.
•    Monitor local eCommerce market's standards and innovations to ensure our eCommerce Channel is at or exceeds the best customer experiences.

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Brussels, BE

Brussels, BE

Apply now »