Loading...
Share this Job
Apply now »

Regional Senior Brand Manager - ESAR

Regional Senior Brand Manager - ESAR

Bryanston, ZA

Bryanston, ZA

Position Snapshot

NESTLÉ is the world's leading nutrition, health and wellness company. We’re looking for an experienced Regional Brand Manager to manage our brands across 18 countries in Equatorial and Southern Africa.

You will join a dynamic and fast-paced environment where diversity and innovation drives rapid growth

Position Summary

The Regional Senior Brand Manager will be responsible for strategies that grow market share and brand’s reputation, improve consumer experience and drive sustainable profitable growth. You will develop marketing initiatives, based on strong consumer insights, which will be executed across the different markets. These initiatives include campaigns (broadcast, social media, activation, visibility, etc.), events, and corporate responsibility programs and sponsorships campaigns.

A day in the life of...
  • Understand category dynamics and identify ways to improve brand performance in short, medium and long term.
  • Effectively manage creative and media agencies as strong business partners to develop plans that drive business results
  • Collaborate with country teams and functional teams to implement brand strategy
  • Develop brand plans, with specific focus on the next year aligning with Business Unit on activity grids for planned new products and key promotional initiatives.
  • Work cross functionally to develop the specific parts of the budgeted plan, including and new product timelines, trade activities, volumes, pricing, promotion and media support.
  • Present an overview of the category, as well as plans to drive category share performance and financial KPI’s at least twice per year to the Marketing Manager.
  • Develop high impact consumer communications, by integrating all media options to achieve brand and business goals which maximize the return on investment.
  • Based on brand strategy, competitive and internal financial analysis review pricing strategy and make recommendations for periodic price increases.
  • Develop comprehensive marketing plans that bring brand into life through creative implementation of core mix to achieve strategies
What will make you successful

Key Requirements:

  • Bachelor’s degree in management, economics, marketing or other related focus
  • Minimum of 2 years Senior Brand Management / 5 years Brand management experience (preferably in a FMCG environment) with a reasonable amount of exposure to the core Marketing competencies: consumer insight, strategy, budget & planning, promotions management, business & financial management, new product development, digital media, advertising development and an understanding of the trade.
  • Experience working with markets other than South Africa and/or traditional trade will be highly valuable.
  • Passionate and resilient – ability to execute in difficult business and economics realities.
Position Snapshot

NESTLÉ is the world's leading nutrition, health and wellness company. We’re looking for an experienced Regional Brand Manager to manage our brands across 18 countries in Equatorial and Southern Africa.

You will join a dynamic and fast-paced environment where diversity and innovation drives rapid growth

Position Summary

The Regional Senior Brand Manager will be responsible for strategies that grow market share and brand’s reputation, improve consumer experience and drive sustainable profitable growth. You will develop marketing initiatives, based on strong consumer insights, which will be executed across the different markets. These initiatives include campaigns (broadcast, social media, activation, visibility, etc.), events, and corporate responsibility programs and sponsorships campaigns.

A day in the life of...
  • Understand category dynamics and identify ways to improve brand performance in short, medium and long term.
  • Effectively manage creative and media agencies as strong business partners to develop plans that drive business results
  • Collaborate with country teams and functional teams to implement brand strategy
  • Develop brand plans, with specific focus on the next year aligning with Business Unit on activity grids for planned new products and key promotional initiatives.
  • Work cross functionally to develop the specific parts of the budgeted plan, including and new product timelines, trade activities, volumes, pricing, promotion and media support.
  • Present an overview of the category, as well as plans to drive category share performance and financial KPI’s at least twice per year to the Marketing Manager.
  • Develop high impact consumer communications, by integrating all media options to achieve brand and business goals which maximize the return on investment.
  • Based on brand strategy, competitive and internal financial analysis review pricing strategy and make recommendations for periodic price increases.
  • Develop comprehensive marketing plans that bring brand into life through creative implementation of core mix to achieve strategies
What will make you successful

Key Requirements:

  • Bachelor’s degree in management, economics, marketing or other related focus
  • Minimum of 2 years Senior Brand Management / 5 years Brand management experience (preferably in a FMCG environment) with a reasonable amount of exposure to the core Marketing competencies: consumer insight, strategy, budget & planning, promotions management, business & financial management, new product development, digital media, advertising development and an understanding of the trade.
  • Experience working with markets other than South Africa and/or traditional trade will be highly valuable.
  • Passionate and resilient – ability to execute in difficult business and economics realities.

Apply now »