Position Snapshot

Location: Budapest
Language knowledge: English fluent
Experience: 2-4 years professional experience in Marketing/Trade Marketing
Education: College/University degree in Commercial or Economic field

Position Summary

Planning and execution of large and small organized channels’ in store communication strategy and action plan, in terms of in-shop activation and tailor-made promotions in order to continuously improve brands’ performance in the channels and accelerate E-commerce. Actively participate in ICP process and CatDev project management.

A day in the life of...

Main responsibility is the in-shop activation of the brand and categories in large and small organized channels: support the category development, plan and execute the brand and channel-based activity plan, in line with the portfolio strategy.


Managing trade promotions for large-, small organized and independent channels (except. NIM promotions)
 

• Analyze and propose promotional opportunities /risks of above channels during planning periods (ICP, MBS) in line with defined Business Objectives.
• Propose and execute tailor made promotional Activity Plan with relevant Budget requirement (PFME 2).
• Evaluate promotions in order to measure effectiveness (pre and post-evaluations).
• Prepare ad-hoc analysis of trade promotions in case of need
• Monitoring of competitor activities, promotions
• Leaflet monitoring, DaS data, Nielsen, Retail Zoom reports analyses
• Field sales activities planning and execution, communication and coordination with sales representatives, preparation of leaflet creatives, reporting.
   

Managing trade marketing tools / POS materials for large-, small organized and independent channels
 

• Analyze and propose POS tools during planning periods (ICP, MBS) to support trade plans and improve ROI.
• Propose and execute POS Activity Plan with relevant Budget requirement (PFME 2).
• Develop creative materials in line with brand and client requirements, align them with marketing and sales before implementation. 
   

Assortment and planogram management of large-, small organized and independent channels
 

• Management and monitoring of the channel /customer product assortment (incl. competitors)  
   

Long term development projects
 

• Actively participate in ICP process management, Cat.Dev project management and run category development projects (Picture of Success) with the lead of CM manager
   

Managing trade marketing tools of seasonal projects
 

• Analyze and propose POS tools during planning periods (ICP, MBS) to support seasonal trade 
• Develop creative materials in line with brand and client requirements, align them with marketing and sales before implementation for relevant channels.
   

Budget management of activities of large-, small organized and independent
 

• Accurate PR, PO and invoice handling and follow up
   

Support NIM trade cooperation
 

• Active cooperation with other relevant departments (sales, marketing, CICS, ..) in order to contribute to the corporate and business results

What will make you successful

• Computer skills: knowledge of Office applications
• Analytical ability
• Creativity
• Reliability
• Precision
• Flexibility
• Good communication and coordination skills
• Advantage: User-level knowledge of SAP, Nielsen, DaS, Retail Zoom systems
• FMCG market knowledge

What we offer

• Multinational experience at the world's largest food company   
• Trainings and continuous development opportunities 
• International and domestic career opportunities 
• Competitive benefit package
• Cafeteria package 
• 13th monthly salary 
• Annual bonus / sales bonus (depending on the position)
• Flexible work schedule
• Hybrid working (home office and office presence possibility) 
• Hot coffee in the office 
• Discounted tickets to the nearest gym (next to the office)
• Commuting allowance
• 1 month payed parental leave