Position Snapshot

• Location: Budapest
• Experience: 1 to 3 year experience in marketing 
• Education: College / University education in business management and marketing 
• Language: Fluent English

Position Summary

Supports the brand manager in developing and activating Starbucks brand for a given geography. 

A day in the life of...

• Develops understanding of target consumers, leveraging the consumer portrait and Customer Experience for the brand.
• Ensures that every brand activitiy is governed by the Brand Essence 
• Contributes to the building and development of innovation and renovation pipelines. Applies efficient, effective, flawless End-to-End Idea-to-Launch (I2L) Project Management to simple Innovation & Renovation (I&R) projects to bring the pipelines to life.
• Helps with the development of Big Ideas and Campaign Ideas and engagement strategies.
• Creates attractive and rewarding brand experiences across contact points.
• Collaborates with communication agencies and ensures all brand communications contribute to enhancing the company's reputation.
• Understands the omnichannel environment and contributes to the development of category strategy; participates in developing recommendations on pricing and promotional strategy and on the selection of SKUs for key channels and key customers.
• Manages consumer tests, packaging development, NHW dashboard, services and CSV activities related to the brand.
• Ensures consumer centricity in all brand-related activities.
• Contributes to the development of strong and functionally-aligned brand and Commercial plans; executes these plans; tracks and monitors their impact on brand performance and brand health.
• Understands impact of marketing and sales investments on the brand performance.
• Support to Brand Manager of Starbucks in the accurate management and follow up of budget (PR, PO, GR of PO).

What will make you successful

• Previous internship ideally in marketing
• Extracurricular activities are an asset
• Strong learning agility
• Project management skills at Associate I2L Project Manager level
• Relationship management and communication skills
• Understanding of digital marketing

What we offer

• Multinational experience at the world's largest food company   
• Trainings and continuous development opportunities 
• International and domestic career opportunities 
• Competitive benefit package
• Cafeteria package 
• 13th monthly salary 
• Annual bonus / sales bonus (depending on the position)
• Flexible work schedule
• Hybrid working (home office and office presence possibility) 
• Hot coffee in the office 
• Discounted tickets to the nearest gym (next to the office)
• Commuting allowance
• 1 month payed parental leave