POSITION TITLE: Area Sales Manager – Long An

POSITION SUMMARY

As Area Sales Manager, you will lead the assessment, development and performance management of the distributor network to ensure distributors meet Nestlé standards and deliver agreed sales KPIs. You will strengthen distributor partnerships, drive execution of field sales plans, collaborate with internal and external stakeholders, and build capability within distributor sales teams.

KEY RESPONSIBILITIES

• Build and strengthen strategic partnerships with Distributors, ensuring strong business performance and sustainable growth. Oversee Distributor operations including warehouse & inventory management, capital investment, logistics, sales force effectiveness, and customer service levels.

• Lead the execution of Field Sales Plans for assigned Distributors, ensuring timely implementation, close follow up, and continuous updates to drive sales results.

• Support the development and execution of Field Sales and Category Channel Plans, translating national strategies into impactful in market actions.

• Collaborate closely with cross functional teams (Trade Marketing, Supply Chain, Sales Operations) and external partners (Customers, third party service providers) to ensure seamless execution of agreed customer, channel, and shopper initiatives.

• Ensure full compliance with Nestlé Management Leadership Principles (NMLP), Trade Spend (TS), Nestlé and local Trade Policies, Trade Terms, IC3, Safety requirements, and local regulations.

• Drive Distributor performance against key KPIs, including NPS (Net Proceeds of Sales), Organic Growth (OG), TP, Active Outlets, Sell in (primary sales), and Sell out (secondary sales).

• Develop and coach Distributor sales teams, building strong execution capability, performance discipline, and a winning sales culture in the field.

KEY REQUIREMENTS

• At least a College degree (Bachelor’s degree is an advantage).

• 3–5 years of solid sales experience, with a proven track record of successfully delivering KPIs.

• Demonstrated ability to lead, motivate, and develop sales teams.

• Good understanding of end to end sales functions, including Field Sales, Trade Marketing, and Customer/Channel management.

• Hands on experience in Distributor management is required.

• Strong execution mindset, communication skills, and ability to work effectively with multiple stakeholders.