Share this Job
Apply now »

B2B Marketing Specialist

B2B Marketing Specialist

Nestlé is the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: repect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geopraphies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

Position Snapshot

Company: Nestlé Maroc SA

Location: Casablanca

Full-time

Position Summary

Manage the B2B product portfolio of coffee, machines, accessories and services, by implementing global product launches & themes (IAP) conform market needs and execute market specific local initiatives.

A day in the life of...

  • Execute the product strategy and execute commercial value propositions 
  • Review the channel's portfolio performance continuously to understand and suggest possible optimizations
  • Conduct annual deep dives on market, trends and competitive development for coffee, machines, accessories and services to fuel the local product strategy and marketing plan
  • Benchmark local performance with international best practises and local competitive environment
  • Provide input for monthly sales forecasting of the channel's portfolio
  • Drive awareness for the B2B propositions among decision makers and end-users including local ATL campaigns for office, in close cooperation with the local and central communication team 
  • Maximize impact of the local digital footprint, including the B2B website, through content adaptation, creation and activation in close cooperation with the local digital team 
  • Execute all permanent and non-permanent launches in the area of coffee, machines, accessories and services for the channel
  • Execute the activation strategy for the channel
  • Execute market specific local initiatives 
  • Support continuous improvement through conducting pre- and post-evaluations of product launches & themes
  • Excute of lead generation activities for esp. office, including direct mail campaigns, CRM, fairs & events. Support direct report in decision making on execution of lead generation activities for dining segment
  • Pro-actively explore new lead generation strategies and tactics
  • Analysis of the different lead generation marketing activities
  • Review of and constant optimization of the sales tools, e.g. presentation, materials, speech

What will make you successful

  • University degree in marketing, commercial or equivalent
  • At least 5 years experience as Product and/or Brand Manager 
  • Worked for an organisation with leading brands and a strong commercial mindset
  • Experience in project management (of complex projects)

We offer a dynamic, inclusive, and international working environment with many opportunities across different companies, functions, and regions. Don’t miss the opportunity to join us and work with different teams in an agile and diverse contex.

Nestlé is the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: repect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geopraphies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

Position Snapshot

Company: Nestlé Maroc SA

Location: Casablanca

Full-time

Position Summary

Manage the B2B product portfolio of coffee, machines, accessories and services, by implementing global product launches & themes (IAP) conform market needs and execute market specific local initiatives.

A day in the life of...

  • Execute the product strategy and execute commercial value propositions 
  • Review the channel's portfolio performance continuously to understand and suggest possible optimizations
  • Conduct annual deep dives on market, trends and competitive development for coffee, machines, accessories and services to fuel the local product strategy and marketing plan
  • Benchmark local performance with international best practises and local competitive environment
  • Provide input for monthly sales forecasting of the channel's portfolio
  • Drive awareness for the B2B propositions among decision makers and end-users including local ATL campaigns for office, in close cooperation with the local and central communication team 
  • Maximize impact of the local digital footprint, including the B2B website, through content adaptation, creation and activation in close cooperation with the local digital team 
  • Execute all permanent and non-permanent launches in the area of coffee, machines, accessories and services for the channel
  • Execute the activation strategy for the channel
  • Execute market specific local initiatives 
  • Support continuous improvement through conducting pre- and post-evaluations of product launches & themes
  • Excute of lead generation activities for esp. office, including direct mail campaigns, CRM, fairs & events. Support direct report in decision making on execution of lead generation activities for dining segment
  • Pro-actively explore new lead generation strategies and tactics
  • Analysis of the different lead generation marketing activities
  • Review of and constant optimization of the sales tools, e.g. presentation, materials, speech

What will make you successful

  • University degree in marketing, commercial or equivalent
  • At least 5 years experience as Product and/or Brand Manager 
  • Worked for an organisation with leading brands and a strong commercial mindset
  • Experience in project management (of complex projects)

We offer a dynamic, inclusive, and international working environment with many opportunities across different companies, functions, and regions. Don’t miss the opportunity to join us and work with different teams in an agile and diverse contex.

Casablanca, MA

Casablanca, MA

Apply now »