Company: Nestlé Maroc SA

Location: Casablanca

Full-time

POSITION SUMMARY

Provide insights to improve the consumer experience and business results by collecting, combining and translating data on customers (behavior), consumers, prospects, market and competition, both B2C and B2B

A DAY IN THE LIFE OF A DATA ANALYTICS LEAD

Collect, combine and analyse insights

• Define indicators to ensure the measurement of results 

• Collect and combine external data (e.g. market trends, consumers and competitors) and internal data (e.g. channels, key campaigns and ongoing programs)

• Update the database with all internal and external data and clean, maintain and enrich the database to optimize data quality

• Perform (adhoc) analyses (deep dives) based on data on e.g. segmentation for B2C and B2B channels, regions and sales channels, both reactively and proactively

• Develop forecasting & predictive models to generate long-term insights 

Provide insights

• Translate data from analyses requested by all departments into actionable recommendations for all business initiatives, e.g. the consumer journey strategy, campaign management

• Assist channels in their forecasting activities & performance tracking on CRM KPIs and commercial indicators.     

Standard reporting

• Provide periodic reporting on key KPI's and expected developments to MT stakeholders, sales channels and HQ, e.g. data on active base, average consumption and channel preference

• Complement reports with bottom-up channel views

• Monitor and report relevant trends within the database and communicate them within the organization on regular basis

• Provide evaluation reports of consumer experience campaigns and marketing activities 

• Build, automate and maintaint Power BI dashboard to monitor business performance and key CRM KPIs              

WHAT WILL MAKE YOU SUCCESSFUL

Education:

• University degree in Mathematics/Statistics/Econometrics/Quantitative Marketing

Professional experience:

• Maximum of 2-3 years experience in Data mining / CRM / Direct Marketing

• Proven competency in project management

• Knowledge of Microsoft Dynamics or similar statistics package, and of SQL or other data query tools (KNIME, etc.)

• Analytical experience using software tools in a business oriented environment

Preferably also:

• Experience with data visualization software Power Bi

• Experience in retention activities and churn risk modeling (Lifecycle of customer)

• Experience with campaign management