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Especialista Insight & CRM

Especialista Insight & CRM

Ciudad de Mexico, MX, 11520

Ciudad de Mexico, MX, 11520

Position Snapshot


The CRM & Insight Specialist consolidates, aligns and processes CRM data from key clients in order to develop audience-based campaigns. Alongside with the Omnichannel Activator and eCommerce Business Units develops an activation calendar based on continuous optimizations. He/She transforms CRM campaigns and consumer behavior analysis into insight for business units and key accounts.

Position Summary

Job Zone: Polanco

A day in the life of...

Responsible of development and operation of a strategic framework to work with Key Accounts CRM programs: type of audiences, messages and moments

Develop reports and customized analysis to generate insights and actionable recommendations at Business Units and Key Account level. Making sure to feed into Nestlé overall data collection and segmentation strategies

Develop and maintain creative calendar & segmentation matrices per category and key accounts. Proposing improvements and optimization to creativity, segments and communication strategies based on results analysis

Coordinate the collection and analysis of CRM data. Generates hypothesize and suggests data-powered activations with clear business objectives

Create easy-to-understand data visualization, presentations and provide logical insights and actionable recommendations to business units and key account

What will make you successful

Business Management / Industrial Engineering/ Marketing/ Data & Analytcs

SQL coding, Office + advanced excell, Power BI

1-3 years experience CRM Data Analysis

Advanced English

 

 

Position Snapshot


The CRM & Insight Specialist consolidates, aligns and processes CRM data from key clients in order to develop audience-based campaigns. Alongside with the Omnichannel Activator and eCommerce Business Units develops an activation calendar based on continuous optimizations. He/She transforms CRM campaigns and consumer behavior analysis into insight for business units and key accounts.

Position Summary

Job Zone: Polanco

A day in the life of...

Responsible of development and operation of a strategic framework to work with Key Accounts CRM programs: type of audiences, messages and moments

Develop reports and customized analysis to generate insights and actionable recommendations at Business Units and Key Account level. Making sure to feed into Nestlé overall data collection and segmentation strategies

Develop and maintain creative calendar & segmentation matrices per category and key accounts. Proposing improvements and optimization to creativity, segments and communication strategies based on results analysis

Coordinate the collection and analysis of CRM data. Generates hypothesize and suggests data-powered activations with clear business objectives

Create easy-to-understand data visualization, presentations and provide logical insights and actionable recommendations to business units and key account

What will make you successful

Business Management / Industrial Engineering/ Marketing/ Data & Analytcs

SQL coding, Office + advanced excell, Power BI

1-3 years experience CRM Data Analysis

Advanced English

 

 

Apply now »