Position Snapshot
 
Business Area: Nestlé Waters and Premium Beverages (NWUK) 
Premium Brands NPD Category & Shopper Marketing Manager

Location: Gatwick – Hybrid working: approx. 2 days per week in our office
Attractive Salary + potential bonus + generous pension scheme + 25 days annual leave plus 12 flexible days on top + 2 paid volunteering days + many other excellent benefits! 

Championing diversity and inclusion is so important to us; when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business.  

At Nestlé, we are proud to support and provide equality of opportunity that supports employees to effectively blend their work life and commitments through hybrid and flexible working arrangements, so speak to us to understand what this could look like for you.
 

Position Summary 

Nestlé Waters (NWUK) is the world leader in the bottled water market and we’re committed to bottling the very best waters from the source, straight to our customers, via the most advanced and sustainable techniques currently employed. We are also proud to produce some of the UK’s best-loved brands including Buxton, SanPellegrino, Perrier and Nestlé Pure Life.  We have a genuine passion for Water and Healthy Beverages a fabulous portfolio of brands, a clear strategy and a determination to win in the marketplace of both consumers and customers. 

We have a great opportunity for a Premium Brands NPD Category & Shopper Marketing Manager to join our Commercial Development Team. This is a high profile and strategically important role, where you will develop and implement winning customer category and shopper plans to launch key innovation pipeline. You will also develop a best-in-class B2B communication toolkit to influence across the key platforms. If you have the passion for category development and want to work for a growing business, then this is the role for you…

A day in the life of an NPD Category & Shopper Marketing Manager …

In this exciting and newly created role, your key responsibilities will include:

• Accountable for driving the Category Management process across Premium Innovation, to build credibility narrative on positioning in Market, compelling customer category selling stories encompassing Data-Insight-Action-Implementation. Whilst delivering the Geo-targeting launch strategy.
• Shape and execute tailored shopper marketing strategies for all channels to maximize impact in both London and national markets, unlocking the Category opportunity for Premium Beverages Innovation through a prioritisation of investment
• Lead the development of B2B communications platforms for all channels and all brands working in collaboration with wider Generating Demand team.
• Tracking and Evaluate Premium Beverage performance and look for opportunities and solutions to challenges to drive the business forward.
• Builds strong ETE working relationships with CDT, Marketing, Sales, Finance and Supply Chain to deliver Innovation ambition & MBS by delivering insight-based solutions to drive category leadership.

What will make you successful?

This is a fantastic opportunity for high performers who want to work in a fast paced and progressive environment. Skills and experience we’re looking for include:

• Previous FMCG experience in category development / sales / shopper marketing with evidence of strategic ability
• Flexibility and agility to solve problems / challenges rapidly and creatively
• Strong evidence of working collaboratively with colleagues to deliver exceptional results
• Ability to interpret and analyse multiple data sources and generate insight                
• Strong influencing skills with commercial acumen is a must
• Knowledge of Bottled Water / soft drinks category dynamics is advantageous
• In-depth knowledge of consumer and shopper trends, customer trends

What you need to know
We will be considering and interviewing candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.

Job advert closing date  18/08/2025

At Nestlé, our values are rooted in respect. When we embrace diversity and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. People of all gender identities, ethnically diverse individuals, people with disabilities, and members of the LGBT+ community are strongly encouraged to apply. If there is anything we can do to accommodate you to participate fully in the application process, please let us know. We take pride in championing inclusion and diversity, our people make up a number of Colleague Networks who represent different experiences and communities who hold us accountable in creating a sense of belonging for all, and our values create the conditions for us to respect the unique contribution you bring. Find out more about our Colleague Networks here: Diversity, equity and inclusion | Nestlé (nestle.co.uk)
 
We are committed to equal opportunity for all and we may collect relevant data for monitoring purposes during our candidate registration process. Be yourself, everyone else is taken!