Gerente Category Management

Location: Cuautitlán
Business: Purina
5+ years commercial experience, Previous experience in Sales and/or Marketing
Bachelor Degree

Purpose Position

To develop the Channel agenda within the business to support long term Channel Category growth and profitably increase market share.                                                                                    

                                                                                    
A day in life of...

• Define strategies and plans that deliver Channel growth based on consumer, shopper and customer requirements.                                           
• Identify priority channels for the Category/Market and work with Category Managers to recommend tailored Category Channel plans in line with overall market strategy.       
• Develop and propose the in-store vision of success for the channel in each category. Support its implementation and continuously review the effectiveness of our in-store actions.                                                       
• Contribute channel inputs to the ICP process by identifying the key opportunities and possible action plans for each priority Channel in the market.                                         
• Secure MBP Process to ensure accurate and realistic planning and alignment between areas based on asigned targets by channel. Rase GAPS and Opps to reach objectives
• Recommend clear promotional guidelines based on shopper understanding and current market knowledge. Ensure all promotional investment is properly reviewed and evaluated                                      
• Continuously source, update and communicate latest developments, trends, initiatives and competitive actions within the channel, assessing implications/opportunities for Nestle categories and brands.                                         
• Work with Customer teams to define and develop appropriate channel & key customer execution, Sales and TTS targets. Support the construction of key commercial propositions at the Channel level.                                          
• Ensure adherence to all company principles and policies.                                              

What Will Make You Successful'

• 5+ years commercial experience
• Previous experience in Sales and/or Marketing
• Demonstrable record of success in a customer facing role.
• Understands customers and the selling process.
• Understands key business functions
• Ability to motivate and develop people