POSITION VACANCY

Brand Manager – Dairy
 

POSITION SNAPSHOT

Location: Dubai
Company: Nestlé

POSITION SUMMARY

Joining Nestlé means you are joining the largest food and Beverage Company in the world.  At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. 

As Brand Manager for our NIDO business you will be working with a team to keep on strengthening the brand to delight consumers and generate strong business results linked to building equity and changing consume behaviors. You will contribute to the development and execution of the brands digital strategy with strong and functionally aligned plans.

A DAY IN THE LIFE …

• Business Strategy inputs and planning:

- Support on annual brand strategic priorities as an input for ICP development by clusters. Does not plan ICP by country: detailing and articulating the key-initiatives and deliverables to the clusters with set timelines. Clusters follow-up to ensure the ICP implementation & results tracking

- Tracks the metrics that matters on his/her respective brands:  in coordination with Cluster Marketing, eBusiness, CIMI

- CCVP analysis support and supports decision-making by providing ongoing data and insights related to brand properties (e.g., websites, social, eCommerce) and industry trends, with full support of CIMI and Cluster teams

- Provide recommendations on pricing and promotional strategy and on the selection of SKUs for key channels, Understands the omnichannel environment and contributes to the development of category strategy

- Execute & track management to ensure projects, I&R, and business plans are executed, and results tracked

- Performs PFME key post evaluations (with the support of Data Analytics), regional budget management and tracking

- Drive SKU Harmonization / Optimization/Simplification initiatives, providing recommendations to the Marketing Head/SBM

• Brand & Communication Strategy & development process: Supports the creative development process & Equity measurement:

- On Centralized brands Comms: Participate to the communication process under the guidance and sign off from the Regional Marketing Head & SBM:  Campaign briefs, creative development/adaptation in coordination with SBU/GBU

- For localized brands Comms: Provide high level toolkit with overarching framework & guidance. The guidance should include the Big idea, engagement strategies, Brand properties and mandatory executional elements (TOV, Casting requirements, appetite shots…) to ensure ONE BRAND external impact and building. Cluster marketing develops/amplifies/localizes assets as output – in partnership of the HO Team based on abovementioned framework.

• Works in partnership with the media and communication agencies, informing/coordinating with relevant cluster team to plan for Panarab campaigns (1 integrated brief)
• Tracks the Overarching brand Equity measurement and corrective actions
• Connects with eBusiness team to reinforce branding and key content development, consumer portrait and overall CEF update for the brand, creating attractive and rewarding brand experiences frameworks and guidance.
• Ensure Key support to ensure equity measurement regularly tracks the relevant digital/eBusiness KPIs (incl. internal and industry benchmarking) to ensure achievement of targets.
• Shopper communication support to CDT HO: Brief, message matrix, creation, overall toolkits if relevant for his/her brands/Key connection with CMI Regional to implement key Research
• I&R Deployment: Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands:
• Provide product experiences that meet or exceed the nutritional and sensorial expectations of consumers.
• Support on I&R pipeline definition & opportunity identification. Connect with CIMI team to develop research to increase sharing across clusters, leads on concept and packaging development and testing for multi-cluster I&R
• I&R Implementation follow up with different stakeholders incl. clusters & PMOs: coordinating to build the business case, launch plans, recipe development, incl. the 60/40+ …
• Packaging development –oversees the process with D2D team while being responsible for multi-clusters SKU labels (Process & authority matrix to be reviewed)
• Provides overall toolkits to support the new launches / relaunches, supports in the creation of attractive brand experiences/ideas across contact points – to be implemented by the cluster teams, under the guidance of the Marketing Head/SBM
• Post evaluation and learnings implementation

What will make you successful…

• Minimum 5 years’ experience in marketing, which may include some years in other function ideally in CDT/ Sales at Nestlé or equivalent FMCG.
• Experience working in cross functional teams incl. Core Brand Building critical experience
• Understanding of key drivers of brand/product P&L and how to action them.
• Experience in leading product launch and renovation projects working with cross functional teams.
• Higher education in business management and marketing with excellent track record.
• Strong learning agility.
• Project management skills.
• Strong relationship management and communication skills.
• Good understanding of digital marketing.1-2 years’ experience in pure digital & social marketing is a plus.
• Experience/good understanding of digital media and eCommerce