POSITION VACANCY

Consumer and Market Intelligence - CMI Manager

Location: Dubai for AOA Region

Category: CPW, JV Nestle and General Mills

<span 72="">POSITION SUMMARY

When you think Nestlé, what’s the first thing that comes to mind? We might be known as the world’s biggest food and beverages company, but much more goes into the DNA that makes us who we are. From the health and wellness of our consumers, the quality of our products and the passion that drives our employees, there’s always more to life within our fray. As such, we are looking for a CMI Manager to join our team.

As the AOA Region Consumer and Market Intelligence Manager, you will be responsible for leading the discovery of consumer, cultural, category and competitive insights to identify opportunities, develop strategies and ideas that will drive marketing efforts and new product innovation. You will also support the AOA Region Marketing Team by providing insights and recommendations that will facilitate discussions and consumer centric decisions in the markets.

This role will require thought leadership, strong business acumen and strategic partnership to translate business issues/questions into consumer insights that will drive business growth. It will also require a strong collaboration with both Nielsen and CPW analytics team to deliver business diagnostics and guidance to the AOA team.  The scope of this role covers the support of advanced analytic projects in the region - such as Marketing Mix Modeling, market forecasting, Answer Rocket AI data tool

A Day in the Life…

Insight Discovery:  

• Engage with consumers: play a leadership role in developing and utilizing tools, methods, practices for gaining consumer learning on in-market performance and execution, marketing strategies, communication, and NPD strategies and ideas.
• Manage research vendors to conduct research and synthesizes learning into concise learning summaries and then presents results to team.
• Build strong consumer empathy among all regional employees to enable faster decision making.
• Translate data, from all sources, into insights and recommendations.
• Supports Long Term Planning strategic thinking - aggregate, filter, synthetize relevant consumer learning from multiple sources (market data, consumer and customer research, trends, social media listening insights, etc).
• Share learning across AOA teams and Global teams: effectively communicate in a way that inspires the region and market teams to act. Additional focus on guiding the global team initiatives with AOA perspective and cascading learning to AOA region/markets. 

Business Analytics:

• Collaborate and coordinate with both Nielsen team and the analytics team in the execution of advanced analytic projects to identify opportunities for growth and improved business execution across AOA markets.
• Provide business diagnostics, insights and recommendations that will facilitate discussions and decisions in the AOA region.
• Quickly diagnose performance issues and work with local and regional teams to establish plans.

Insights for innovation and renovation for KOKO Krunch &Cornflakes:

• Partner with Marketing and Innovation teams on opportunity identification and development of new ideas for product innovation or renovation, both at Regional and Global level (for initiatives piloted in AOA).
• Lead the qualification and validation with consumers.
• Provide insights and recommendations to guide brand and product development.

Insights for brand communication development for KOKO Krunch & Cornflakes:

• Provide full support in communication briefs development.
• Play a leading role in developing and utilizing tools, methods, practices for gaining consumer learning on communication across touchpoints.  

Leading Change:

• Demonstrate strong leadership and initiative across responsibilities. 
• Independently and proactively identify learning gaps and champion initiatives to fill those gaps.

What Will Make You Successful…

• 8-10+ years of CMI experience
• University degree
• A combination of retail sales/HH panel analytics, brand development and, ideally, some NPD experience. 
• Strong investigation, analytics, synthesis, influence and communication skills.
• A strong FMCG background working on the client side is highly desirable
• As the position is regional, the candidate must be able to work independently and across many cultures

All qualified applicants will be given equal opportunity based on their experience and qualifications against the role requirements. In some geographies, candidates may be given preference according to nationalization requirements in compliance with the country local laws and regulations.