Data Analytics & Shopper Marketing Manager
Data Analytics & Shopper Marketing Manager
Business Area: Nestlé UK& Ireland
Nestlé Coffee Brands
Job Title: Data Analytics & Shopper Marketing Manager
Location: Dublin: Hybrid working: approx. 2-3 days per week in our Dublin office
Salary up to €50,000 depending on experience
Some of our other fantastic benefits
- Potential, discretionary annual bonus
- Generous pension scheme
- 12 flexible days on top of 25 days annual holiday entitlement pro rata
- 2 paid volunteering days
- A focus on personal development and growth
Although this is a full-time opportunity, please speak to us about what flexibility means to you as we are always open to discussing individual’s flexible working needs, don’t let this stop you from applying.
Position Summary
We have a fantastic opportunity for a Data Analytics & Shopper Marketing Manager to join the team, based in Dublin. You will join a supportive team who share the value of open communication to generate impact and return towards our common goals.
The scope of the role involves supporting the Channel & Category Manager across all customers with all aspects of Category Management including delivery of range reviews, range optimisation, merchandising recommendations, category data analysis and insight generation to drive total category growth for the retailer and our Nestlé Coffee brands. You will be delivering winning shopper marketing plans with our retailers to drive sales and point of purchase opportunities. Excited? Then please continue reading…
Your impact
In this role, you will deliver the cyclical insight through category performance monitoring and executing category tasks supporting Market Development Manager. Additionally, you will develop and execute the shopper activation and brand plans with the Marketing Manager.
Responsibilities include:
- Deliver continuous insight through category performance monitoring: Complete regular performance updates both internally and externally, extracting insights from these sources and using them to continually bring opportunities for growth for both the customer and our coffee brands
- Manage the day-to-day relationships with research agencies from coding to data delivery & reporting – developing data from Insight to Action.
- Present insight, actions, and opportunities both internally and externally to influence Coffee Market performance through Field sales, customer contacts and Business Managers.
- Alongside Category and Activation team's, ensure all new product development is successfully launched into customers.
- Deliver winning shopper marketing plans to drive product ROS working with external shopper agencies to include the creation and delivery of Annual Shopper Marketing plan across all categories and channels to include our shopper presence online.
- Effectively manage PFME (marketing budget) to maximise return on investment.
- Execute Successful Tradeshows & Category Sells with Retailers to drive Nestlé sales at key occasions.
- Manage an outsourced service provider for POS storage and distribution.
Your ingredients for success
The successful candidate will be comfortable working in an agile environment managing multiple projects at once. You will be able to work under pressure and have the ability to manage workload calmly and professionally in an ever-changing environment to deliver exceptional results, using your initiative to solve challenges rapidly and often creatively.
Relationship building is key to success in this role so you should be able to demonstrate an excellent relationship building ability internally, externally and within multifunctional teams.
You will also have:
- Previous commercial experience in an Insights/ Shopper/ Consumer Marketing role is preferable.
- Proven ability to create category insight driven sales stories and identify opportunities and threats from market data.
- Ability to manipulate data from Nielsen, Kantar and Dunnhumby.
- Demonstrable record of success in a customer facing role.
- Proven success in management of budgets.
What you need to know
Advert posting date: 16/02/2026
Advert closing date: 02/03/2026
We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.
At Nestlé, our values are rooted in respect and we believe that embracing diversity and fostering an inclusive environment allows everyone to reach their full potential and drives innovative thinking. We’re immensely proud too that Nestlé Ireland is one of only a few companies in Ireland to qualify for and hold Gold Accreditation from the Irish Centre for Diversity. We know when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process.
To find out more about Nestlé’s commitment to DEI: Nestlé's Commitment to a Diverse and Inclusive Workplace
To find out more about your recruitment journey with Nestlé: Recruitment journey | Nestlé UK & Ireland
Business Area: Nestlé UK& Ireland
Nestlé Coffee Brands
Job Title: Data Analytics & Shopper Marketing Manager
Location: Dublin: Hybrid working: approx. 2-3 days per week in our Dublin office
Salary up to €50,000 depending on experience
Some of our other fantastic benefits
- Potential, discretionary annual bonus
- Generous pension scheme
- 12 flexible days on top of 25 days annual holiday entitlement pro rata
- 2 paid volunteering days
- A focus on personal development and growth
Although this is a full-time opportunity, please speak to us about what flexibility means to you as we are always open to discussing individual’s flexible working needs, don’t let this stop you from applying.
Position Summary
We have a fantastic opportunity for a Data Analytics & Shopper Marketing Manager to join the team, based in Dublin. You will join a supportive team who share the value of open communication to generate impact and return towards our common goals.
The scope of the role involves supporting the Channel & Category Manager across all customers with all aspects of Category Management including delivery of range reviews, range optimisation, merchandising recommendations, category data analysis and insight generation to drive total category growth for the retailer and our Nestlé Coffee brands. You will be delivering winning shopper marketing plans with our retailers to drive sales and point of purchase opportunities. Excited? Then please continue reading…
Your impact
In this role, you will deliver the cyclical insight through category performance monitoring and executing category tasks supporting Market Development Manager. Additionally, you will develop and execute the shopper activation and brand plans with the Marketing Manager.
Responsibilities include:
- Deliver continuous insight through category performance monitoring: Complete regular performance updates both internally and externally, extracting insights from these sources and using them to continually bring opportunities for growth for both the customer and our coffee brands
- Manage the day-to-day relationships with research agencies from coding to data delivery & reporting – developing data from Insight to Action.
- Present insight, actions, and opportunities both internally and externally to influence Coffee Market performance through Field sales, customer contacts and Business Managers.
- Alongside Category and Activation team's, ensure all new product development is successfully launched into customers.
- Deliver winning shopper marketing plans to drive product ROS working with external shopper agencies to include the creation and delivery of Annual Shopper Marketing plan across all categories and channels to include our shopper presence online.
- Effectively manage PFME (marketing budget) to maximise return on investment.
- Execute Successful Tradeshows & Category Sells with Retailers to drive Nestlé sales at key occasions.
- Manage an outsourced service provider for POS storage and distribution.
Your ingredients for success
The successful candidate will be comfortable working in an agile environment managing multiple projects at once. You will be able to work under pressure and have the ability to manage workload calmly and professionally in an ever-changing environment to deliver exceptional results, using your initiative to solve challenges rapidly and often creatively.
Relationship building is key to success in this role so you should be able to demonstrate an excellent relationship building ability internally, externally and within multifunctional teams.
You will also have:
- Previous commercial experience in an Insights/ Shopper/ Consumer Marketing role is preferable.
- Proven ability to create category insight driven sales stories and identify opportunities and threats from market data.
- Ability to manipulate data from Nielsen, Kantar and Dunnhumby.
- Demonstrable record of success in a customer facing role.
- Proven success in management of budgets.
What you need to know
Advert posting date: 16/02/2026
Advert closing date: 02/03/2026
We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.
At Nestlé, our values are rooted in respect and we believe that embracing diversity and fostering an inclusive environment allows everyone to reach their full potential and drives innovative thinking. We’re immensely proud too that Nestlé Ireland is one of only a few companies in Ireland to qualify for and hold Gold Accreditation from the Irish Centre for Diversity. We know when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process.
To find out more about Nestlé’s commitment to DEI: Nestlé's Commitment to a Diverse and Inclusive Workplace
To find out more about your recruitment journey with Nestlé: Recruitment journey | Nestlé UK & Ireland
Dublin, IE, D24 H6RR
Dublin, IE, D24 H6RR