Position Snapshot

Business Area: Nestlé Ireland 
Shopper & Activation Marketing Manager 
Location: Dublin (Hybrid working – approx. 2 flexible days a week at our fantastic office)  
Salary up to €58,000 depending on experience + potential bonus + generous pension scheme + 12 flexible days on top of 25 day holiday entitlement + 2 paid volunteering days + other fantastic benefits!
 
Championing diversity and inclusion is so important to us; when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business.  
 
At Nestlé, we are proud to support and provide equality of opportunity that supports employees to effectively blend their work life and commitments through hybrid and flexible working arrangements, so speak to us to understand what this could look like for you.

Position Summary
Nestlé Ireland has an exciting opportunity for a Shopper & Activation Marketing Manager to join our Confectionery team where you will identify, execute and evaluate online and in-store shopper activation that delivers competitive advantage, through detailed understanding of Nestlé brand and category plans, customer strategies, shopper insight and brilliant execution, delivering overall market share growth for Nestlé Confectionery.

A little bit about us
Nestlé Confectionery is home to a host of fantastic brands such as KIT KAT, AERO, ROWNTREE’S, QUALITY STREET, MILKYBAR, SMARTIES and AFTER EIGHT to name but a few, and many of which have been enjoyed by consumers for generations.

Here at Nestlé Confectionery, we strive to put the consumer at the heart of everything we do, creating delicious treats responsibly for people to enjoy day after day.

A day in the life of a Shopper Activation & Marketing Manager …
Key responsibilities of this role will include:  

• Develop, own and execute the customer activation calendar based on shopper insights and aligned to customer commercial strategy. Detail shopper and category activations by channel, customer and brand.          
• Gain alignment and share the activity calendar with the wider teams internally and engage and inspire retailers – sell the benefits of the investment and the role it plays to convert and drive share gains over time
• Execute post-campaign assessments to determine effectiveness in achieving brand marketing and sales objectives, ROI, and executional KPIs and communicate those results with cross functional partners
• Own retailer shopper inputs into the annual planning process.  Provide specific customer context to aid development of optimal shopper ideas/execution ongoing
• Creation of best in class in-store and online executional requirements for key seasons, including Easter and Christmas
• Lead the creation of customer facing sales tools and trade communication for all channel/field sales teams to deliver inspirational customer sell-ins of annual and individual activities
• Manage the assigned budgets effectively including creative development, activation, 3rd party suppliers and retail media (online and offline) to maximise efficiencies and strong ROI
• Manage outsourced service provider for sample product, POS storage and distribution ensuring delivery against key internal KPIs including our sustainability agenda
• Ensure excellent execution of all NPD launches across all channels, including, in-store, online and digital.
• Develop detailed understanding of your customers shoppers, and use this understanding to proactively identify opportunities to align with customer events and strategies and to deliver better shopper experiences.

What will make you successful?
We are looking for a passionate self-starter with a curious and creative mindset to succeed in an exciting, fast paced channel. You will also have:

• An understanding of shopper marketing, category management and merchandising principles
• Strong data analysis and insight generation experience
• Experience working on global FMCG brand(s)
• Proven track record of successfully launching products both online and offline in a complex mature market
• Experience, of creating digital & social communication, agency management and leveraging insights to create action
• P&L Management, Budget Management experience
• Experience working with major retailers, ideally including using loyalty card data
• Ability to build strong relationships internally within matrix and multi-functional teams and external stakeholders
• Ability to prioritise and juggle multiple projects with a strong attention to detail  
• Needs to be highly motivated and able to work independently without supervision, and as part of a fast paced team.
• Evidence of flexibility and agility, and use of initiative to solve challenges rapidly and often creatively 
• Ability to work under pressure to deliver exceptional results creatively  
• An understanding and experience of working with creative agencies, field teams and retailers is desirable.                                                                                                                                

What you need to know
What can we offer in return? Great benefits you’d expect from a business the size of Nestlé – in the shape of a competitive salary and benefits package, bonus scheme, flexible working scheme, 25 days holiday plus bank holidays plus flex leave, pension scheme and a real focus on personal development and growth.

Job advert posting date 15/04/2025
Job advert closing date  02/05/2025 

We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.

At Nestlé, our values are rooted in respect. When we embrace diversity and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. People of all gender identities, ethnically diverse individuals, people with disabilities, and members of the LGBT+ community are strongly encouraged to apply. If there is anything we can do to accommodate you to participate fully in the application process, please let us know. We take pride in championing inclusion and diversity, our people make up a number of Colleague Networks who represent different experiences and communities who hold us accountable in creating a sense of belonging for all, and our values create the conditions for us to respect the unique contribution you bring. Find out more about our Colleague Networks here: Diversity, equity and inclusion | Nestlé (nestle.co.uk)

We are committed to equal opportunity for all and we may collect relevant data for monitoring purposes during our candidate registration process. Be yourself, everyone else is taken!