Position Snapshot

• Location: Esplugues de Llobregat, Barcelona, Spain
• Company: Nespresso
• Grade: I
• Full-time
   

Position Summary

Strengthen and improve Nespresso's brand image, brand awareness and brand consideration by developing & implementing a Public Relations strategy building around the brand & corporate image and reputation. 
Build an internal engagement & communication plan that will support the marketing & company strategy.
 

A day in the life of...

• Act as our brand guardian
  • Act as the reference & Single Point Of Contact for all brand related subjects: brand usage, guidelines, tone of voice & brand purpose.
  • Develop the necessary internal communication & tools to insure brand usage & consistency.
  • Responsible to valid cooperation with local talents to build brand consistency.

• Develop & implement the Public Relations strategy following international guidelines and answering local communication needs in line with the Marketing strategy (brand, corporate & sustainability). 
  • Responsible for Public Relations budget.
  • Leverage our key messages in order generate positive coverage and to improve overall brand image
  • Identify and build a strong network and long-lasting relationships with Key Opinion Leaders: press, experts...
  • Coordinates all internal briefings linked to Public Relations activities and crisis (Q&As, briefings, statements...)
  • Select, manage and assess our brand, corporate and internal activation agencies to deliver best in class services and content aligned with our internal processes and guidelines.

• Ensure Nespresso Reputation:
  • By being a key communication stakeholder in case of crisis.
  • By managing external contacts (students, partners, enterprises, sponsorship requests…).
  • By monitoring press for potential issues/opportunities.
  • By aligning key messages in different channels & building all support documents needed.
  • By organizing and training all key stakeholders and spokespersons internally & externally.
  • By managing all external engagement platforms with Key Opinion Leaders around sustainability but also other subjects identified as potential risks for our reputation.

• Sponsoring & Events: 
  • Develop & coordinate the sponsoring strategy aligned with global guidelines and supporting our local needs.

• Internal Communication:
  • Coordinate internal communications building an internal editorial team, managing the overall calendar, coordinating our internal communication platform (i.e Workplace) and develop and internal engagement plan around key themes and activities. 
  • Also, key to build strong cooperation with the Nestlé teams to align on key messaging if needed.   
     

What will make you successful

• Degree in marketing and/or communication.
• Minimum experience of 5 years in Public Relations (brand, crisis and sustainability issues).
• Previous experience managing events.
• Experience managing luxury products. 
• Experience in Sustainability will be a plus.
• Affinity with digital Marketing, social
• Proficient in English and Spanish.