Position Snapshot

Nespresso
Paid Search Manager
Gatwick - hybrid working
Salary up to £45,000 depending on experience) + potential bonus + car allowance + fantastic benefits 

This is a full time permanent opportunity, but we are always open to discuss individual’s flexible working needs so please speak to use during the recruitment process to understand what this could look like for you. 

Position Summary

The Nespresso team have a brand new opportunity for a Paid Search Manager to join them to lead the paid search acquisition strategy and execution across B2C and B2B for Nespresso UK&I. Focusing on driving qualified traffic, high conversion, new acquisition and high ROAS you will execute and optimise paid search activity through best in class and best practice techniques. You will also work cross functionally with both external and internal teams in Trade, Marketing, Supply Chain and Finance to optimise performance; focusing on driving profitable, high value acquisitions.

A little bit about us
We are the Nestlé Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestlé. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world’s most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers' own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit www.nespresso.com.
 

A day in the life of a Paid Search Manager

As a Paid Search Manager you will be responsible for:

Demand generation

• Managing and developing large scale campaigns across paid search platforms to deliver growth and acquisition targets, focusing on efficient CPAs and ROAS
• Capturing demand driven by ATL campaigns driving qualified traffic to site
• Working with agencies to develop organic brand presence to reduce reliance on brand search and focus paid on delivering new acquisition
• Ensuring Nespresso is easy to find or finds consumers
• Identifying growth opportunity through existing platforms

Delivering best practice and best in class strategy and execution

• You will have extensive paid search experience in developing and optimising campaigns
• Setting search strategy, aligning to business objectives and targets
• Developing benchmarks, targets, plan, and execute marketing strategies across paid search platforms
• Day to day best in class optimisation to identify areas of inefficiencies 
• Working with Nestlé and Nespresso HQ to become a market leader, ensuring best practice is adhered to 
• Working closely with platform reps to adopt new technology and product developments to be at forefront of industry

Test, Learn and share

• Designing and implementing a testing framework to measure lift in campaign performance and improve conversion rate and ROAS
• Communicating to senior leadership team on the status of key milestones within the roadmaps
• Socialising and sharing results with wider teams and stakeholders to highlight performance improvements and wider business impacts. 
• Ensuring the UK&I market is at the forefront of testing and pilot new initiatives globally

Reporting and Analysis 

• Work closely with B2C Ops Performance Teams to uncover actionable Insights
• Providing innovative new methods to reveal new insights across our platforms
• Utilising and developing new sources to meet the over ambition for one-to-one customer personalisation  
• Along side CRM teams, gaining and leveraging data to drive business performance - utilising new prospect  and existing member data

Educate wider digital and commercial teams on paid search practices

• Developing talent and growing competencies within the team and wider digital
   

What will make you successful

The successful candidate will have proven experience launching and managing Google Ads, Bing, and SA360 bid manager we well as experience in paid digital marketing campaigns including search, display and paid social. They will have a strong grasp of the overall digital marketing ecosystem and the role that different channels play. They will also:

• Have experience with acquisition / Direct response
• Have strong presentation skills with the ability of simplifying complex problems and data sets to develop data-led stories to influence stakeholders
• Be analytically minded with the ability to granularly analyse complex data and make clear strategic recommendations.
• Have the ability to take ownership and drive results whilst understanding the financial implications of business opportunities to meet and exceed goals
• Have the ability to work in self- directed, fast- paced, result- oriented environment
   

What you need to know

What can we offer in return? Great benefits you’d expect from a business the size of Nestlé – in the shape of a competitive salary and benefits package, bonus scheme, flexible working scheme, 25 days holiday plus bank holidays plus flex leave, pension scheme and a real focus on personal development and growth.

The closing date for this role is 16th March 2022.

We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.

At Nestlé, our values are rooted in respect – for our employees, our customers and our consumers.  That’s why championing diversity and inclusion is so important to us; when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. We are committed to equal opportunity for all and we may collect relevant data for monitoring purposes during our candidate registration process.  Be yourself, everyone else is taken!

Right to work in the UK 
In accordance with Home Office guidance successful candidates will be required to evidence their right to work in the UK before commencement of employment. The successful candidate therefore must be able to demonstrate their right to work status for the UK during the recruitment process. We have assessed this role and it could be applicable for sponsorship under the Skilled Worker route. If you do not have the right to work in the UK and you are unable to gain this independently, we may be able to provide sponsorship under the Skilled Worker route in line with the Home office guidelines. We encourage you to review the UK Home Office guidelines ahead of submitting a job application to review whether you meet the eligibility criteria under the Skilled Worker route and understand the immigration fees that you would be responsible for when making a visa application. If you require sponsorship, please discuss this with us as part of the recruitment process.