Assistant Manager - eContent & Analytics

Job Title: Assistant Manager – E-Content & Analytics, E-commerce Marketing
Location: Gurugram

Main Purpose of Job

Drive best-in-class E-commerce content and digital shelf execution across brands and eRetailer platforms, while leveraging data and analytics to generate actionable insights that improve visibility, conversion and overall E-commerce performance. Partner with Brand, E-commerce, Sales/KAM and agency teams to strengthen content effectiveness, establish performance dashboards and embed data-led decision making within the E-commerce Marketing team.

Key Outputs & Performance Indicators

Key Outputs	Measurements / Performance Indicators
Own and drive E-content excellence across key	Content compliance %; Content Quality Score
Partner with Brand teams, agencies, KAMs and eRetailers to develop and deploy product titles, descriptions, images, videos, enhanced content and other digital assets.	% SKUs meeting defined content standards; on-time content deployment
Drive Digital Shelf excellence	Digital Shelf Score; Search Share/Visibility; Online Availability
Build and maintain E-commerce dashboards and reporting	Dashboard adoption; reporting accuracy and timeliness
Analyse E-commerce performance data to identify trends, gaps and growth opportunities across brands, categories, SKUs and eRetailers. Translate findings into actionable recommendations for E-commerce and Brand teams.	Actionable insights generated and implemented; improvement against identified opportunity areas
Analyse the effectiveness of E-commerce campaigns and activations in partnership with the E-commerce Marketing Manager, identifying drivers of performance and opportunities for optimisation.	Campaign effectiveness; ROAS; learnings implemented
Support NPD launches and E-commerce exclusive packs by ensuring content readiness, digital shelf visibility and performance tracking from launch.	% NPDs live with complete content on time; NPD online performance
Develop category and platform-level benchmarks and document learnings to establish E-commerce content and analytics best practices	Adoption of best practices; improvement in content/digital shelf KPIs
Work with internal and external data sources to improve the quality, consistency and usability of E-commerce data and reporting.	Data accuracy; reporting completeness
Identify opportunities to automate and simplify recurring E-commerce reports and analyses, enabling greater focus on insights and business actions.	Reduction in manual reporting; adoption of automated dashboards

Key Stakeholders

Internal

E-commerce Sales / KAM team
E-commerce Marketing Manager / Head of E-commerce Marketing
Brand & Category Marketing teams
Consumer/Market Insights
Sales Analytics
Supply Chain and Finance

External

E-retailer category and content teams
E-commerce/content agencies
Digital shelf and analytics partners
Media/technology partners

Key Skills / Competencies

E-commerce & Digital Shelf understanding
Data analytics and insight generation
E-content/content optimisation
Strong Excel and data visualisation/dashboarding capability
Understanding of eRetailer platforms and search fundamentals
Analytical problem-solving
Ability to translate data into clear business actions
Strong stakeholder and agency management
Attention to detail and execution excellence
FMCG/category and consumer understanding

About Us

At Nestlé, our purpose is to shape a better and healthier world, inspire people to live healthier lives, and deliver impact at a scale that truly makes a difference. We believe in a diverse, supportive and collaborative culture one that encourages innovation, embraces new ideas, and empowers individuals and teams to win. We’re driven by people who are friendly, respectful and inspiring people who genuinely care about the lives we touch every single day.

Diversity & Inclusion

At Nestlé, we are committed to building an inclusive workplace where everyone feels respected, valued, and empowered to contribute. We celebrate diversity in all its forms gender, culture, abilities, backgrounds and perspectives because we believe it makes us stronger. We are dedicated to providing equal opportunities and creating an environment where people can bring their authentic selves to work and thrive.