Brand Manager - Nescafe Classic

Main Purpose of the Job:

Contributing to the development of the business strategy, and implementation of brand marketing actions in line with agreed strategies
Project lead for New product development and ensuring the same in line with agreed objectives.
Initiate, activate and analyze consumer understanding and brand connect parameters consistently to always remain relevant to the consumer in all marketing actions – product development, communication, promotions etc

Main Responsibilities:

Be an integral part of the core business team contributing to the development of the business strategy, and implementation of brand marketing actions

Responsible to drive all actions needed to develop the marketing plans for the brands aligned to overall business plan - a) Historical category and brand analysis b) Consumer-Brand info c) Brand-activity relationships d) Competition analysis etc e) Spends efficacy etc

Responsible for development of Integrated Commercial Plan from the business side in coordination with the demand planners and CDT

Responsible to track, analyze and propose actions from different consumer understanding initiatives on the brands

Responsible to drive all aspects of the I&R process in line with the established EMS process for agreed projects–

Idea generation/ concept development and testing

SAP initiation/ product development with AG/ regulatory compliance/ 60/40+ / industrialization (marketing specific actions)/ organizing for management approvals and launching NPD with excellence.

Responsible to closely co-ordinate with the application group for product finalization and updating of evolving cost elements in the evolving project financials

Responsible to ensure with Supply chain, Packing material and Raw Material/Capacity (application group) are in place for 1st time industrial production of new NPD

Responsible for information on evolving category situation/ brand performance – Market trends/ Share evolution/ consumer immersion and feedback/ brand analysis/activity specific analysis etc

Responsible— Above-the-line (ABL) – (TV, Print, Outdoor) Agency briefings & creative development film (briefing, development, production, testing) ; Below-the-line (BTL) execution - Promotions/ activities/pos development/liaising with CCSD for good execution

Responsible for executing ATL inputs in line with channel/ RTM / BTL initiatives and on the respective brands and maintaining close co-ordination with HO and branch CCSD

Responsible for brand competitive tracking on communication/ promotion / pricing / Market share

Responsible - Liaising with AC Nielsen and other suppliers to ensure data needs are met; Initiating and participating in consumer immersions/labs; Data analysis/conclusions basis regular tracking of Nielsen/ panel/ad tracks etc ; Research copy validation and post ad effect; 60/40 (database, prioritising)

Responsible - Participating in Sensory evaluation / Tasting of competitors products Vs Ours, to ensure competitor trends awareness and consumer delight

Consulted/ Responsible for PFME tracking on own brand through the evolution of the year

“Nestlé is committed to providing equal opportunities without any discrimination on the grounds of age, color, disability, origin, nationality, religion, race, gender, or sexual orientation. We are an equal opportunity employer, and we value diversity at our company. For any reasonable accommodation in the recruitment process for persons with disabilities, kindly reach out to your recruiter. Reasonable accommodation includes any appropriate modifications to ensure that persons with disabilities are provided an equal platform in the recruitment process.”

Main Purpose of the Job:

Contributing to the development of the business strategy, and implementation of brand marketing actions in line with agreed strategies
Project lead for New product development and ensuring the same in line with agreed objectives.
Initiate, activate and analyze consumer understanding and brand connect parameters consistently to always remain relevant to the consumer in all marketing actions – product development, communication, promotions etc