Job Title:  Manager - Employer Branding & Digital Creatives

Job Summary:

This role will be responsible for developing and executing effective strategies to enhance Nestle’s employer brand image & presence and attract top talent. The role will involve creating compelling employer brand messaging, managing campaigns, ensuring consistency across internal & external communication channels and fostering positive employee experiences. The ideal candidate is a creative storyteller, a strategic thinker, a proactive communicator, and shares a passion for building a strong brand reputation & equity.

Responsibilities:

• Develop and maintain employer brand guidelines, ensuring consistent application across all employer branding materials and touchpoints.

• Manage and oversee the production of brand assets, such as logos, visual designs, and promotional materials.

• Develop and implement comprehensive employer branding strategies to strengthen brand awareness and reputation, while contributing to attracting and retaining top talent.

• Conduct research to understand the target talent market, competitor employer branding activities, analyze trends, and  changing employee preferences.

• Collaborate with cross-functional teams (HR, Sustainability, Public Relations, Activations and Marketing) and agency partners to align and execute branding initiatives with overall business objectives.

• Create engaging and authentic employer brand messaging that showcases the company's culture, values, and employee value proposition.

• Manage and monitor employer brand campaigns across various channels, including social media, job boards, career websites, online & offline activations, and industry & press events.

• Collaborate with internal stakeholders to gather employee stories and testimonials that reflect the company's culture and values.

• Foster positive employee experiences and enhance employee engagement by promoting a strong employer brand internally and externally.

• Measure and analyze the effectiveness of employer branding efforts, and adjust strategies as needed.

• Monitor and respond to employee reviews and feedback on employer review sites and social media platforms.

• Stay up to date with industry best practices, emerging trends, new technology for employer branding and talent acquisition.

• Act as a brand ambassador, both internally and externally, ensuring brand integrity and adherence to brand standards.

Key Stakeholders:

• Internal: CMD, BEMs, HR & Talent Acquisition, CSV & Sustainability, Public Relations, Media Managers, Brand Managers and Graphic designers.

• External: Agency partners, vendors, college campuses, media at events, senior leadership in industry, relevant media platforms & NGOs.

Performance Metrics:

• Increase in employer brand awareness and recognition among the target talent market.

• Improvement in key brand perception metrics, such as brand loyalty and brand reputation.

• Consistency of brand messaging and visual identity across various platforms.

• Positive feedback and sentiment from current employees regarding the employer brand and employee value proposition.

• Effectiveness of employer branding campaigns in driving brand engagement, customer acquisition, and conversions.

• Timely delivery of branding projects and initiatives within the allocated budget.

• Ability to adapt branding strategies based on market insights and competitor analysis.

• Monitoring and improvement of employer review ratings and overall online employer brand reputation.

• Successful collaboration with cross-functional teams to achieve branding goals.

• Continuous improvement of brand guidelines and processes to ensure brand consistency.

• Successful collaboration with HR, talent acquisition, and organizational stakeholders to achieve employer branding goals.

Qualifications:

• Master's degree in Marketing, Communications, Brand Design or a related field.

• Proven experience in brand management or a similar role, preferably in a fast-paced environment.

• Strong understanding of branding principles, marketing concepts, and consumer behaviour.

• Prior experience in public relations, content marketing, media management and events.

• Excellent written and verbal communication skills, with the ability to craft compelling brand messaging.

• Functional proficiency in graphic design software, experience design and content management systems with a keen eye for aesthetics and design.

• Creative thinking and the ability to tell compelling stories to attract and engage candidates.

• Analytical mindset and the ability to interpret data to drive branding decisions.

• Strong project management skills and the ability to handle multiple projects simultaneously.

• Team player with excellent interpersonal skills and the ability to collaborate effectively, especially with senior stakeholders in the organization.

• High service orientation