Designation: Sales Officer /Executive 
Function:  Nestle Professional Division 
Reports to: Area Sales Manager  

Job Description:  

Customer Acquisition - Responsible for the end-to-end customer acquisition process, including reviewing prospect lists, identifying key decision-makers, communicating propositions, conducting demos, giving commercial offers, and closing deals.

Stakeholder Collaboration - Work closely with ROM, ASM, SOs, CD, Café Care Team, and PS to ensure effective lead management and conversion.

CRM & Sales Funnel Management - Maintain a robust sales funnel and ensure all lead details are updated in the CRM with complete hygiene and accuracy.

Market Working  
 To ensure mapping of the potential market in terms of Institutions and HORECA 
Channels and nurture direct relations with Key Business clients 
 Set  monthly, quarterly and yearly target for each  Distributor for your region  
 Achievement & monitor progress of Redistribution value and volume targets 
 Ensure product availability at all relevant channels through the distributor’s sales force 
per Company guideline 
 Ensure continuous development of the assigned area and addition of new outlets. 
Distributor Handling 
 Ensure compliance of Distributors with their respective roles & responsibilities 
 Manage and develop individual distributor in an active and profitable manner 
 Ensure the proper and correct execution of sales, discount and trading terms 
determined by the company 
 Monitor and minimize the level of Bad goods returns 
 Ensure distributor’s efficient and effective support for the market coverage 
 Monitor Distributor’s overhead expenses & profitability (ROI) 
 Track on delivery from Distributor to consumers. 
Control, Training and Communication 
 Conduct performance evaluation of Secondary Sales Force. 
 Accurate and timely reports on Market intelligence: competitor’s activity, price changes 
and promotional support. 
 Ensure Secondary Sales Force is properly trained. 
 Coordinate correspondence and communication between the team and Distributor 
management. 
 Comply with all company policy, instruction and directives. 
 Optimize expenditure of secondary sales force. 
Key Skills:  
Communication Skills  
Analytical Approach  
Flexible and Resourceful  
Innovativeness 
Poise & Confidence