Share this Job

Shopper Activation Marketing Manager

Shopper Activation Marketing Manager

Hertfordshire, GB, AL7 1RR

Hertfordshire, GB, AL7 1RR

Position Snapshot

Business: Nestlé Cereal Partners UK

Job Title: Shopper Activation Marketing Manager – 12 months fixed term contract

Location: Welwyn Garden City

Salary: Up to £40,000 depending on experience + Potential Bonus + Excellent Benefits

Position Summary

We are currently recruiting for an experienced Shopper Activation Marketing Manager to join our Nestlé Cereal Partners UK team at our head office in Welwyn Garden City. This opportunity is to cover a maternity leave for a period of 12 months and will report directly into the Digital, Communications & Activation Controller for our fantastic Nestle Cereal Brands portfolio.

A little bit about us

Cereal Partners Worldwide is a successful 50/50 joint venture between Nestlé S.A. and General Mills Inc. At Cereal Partners UK we have established ourselves as one of the largest cereal manufacturers in the UK, making many well-loved brands with a long heritage. Our aim is simple: to provide high quality, nutritious and great tasting breakfast cereals. You could join our mission to Make Breakfast Better!

A day in the life of...

As a Shopper Activation Marketing Manager you will be responsible for developing and executing activation plans for brand priorities, NPD launches and customer account activity across in-store and online. With the objective of maximising  our investment across specific accounts including Ocado, Coop, Aldi and the out of home channel, to name a few.

 

Key responsibilities of this role include: 

  • Develop in-store and online annual activation plans, working with our Marketing and Sales team to agree priorities and identify and deliver best in class shopper activation opportunities.
  • Develop and manage the monthly calendar of communication and activation activities by channel and customer to key stakeholders.
  • Brief and manage 3rd party agencies in the creation of shopper/communication tools, managing concept creation, artwork, production and distribution (physical and digital).
  • Work with the relevant marketing team/agencies to ensure all materials produced are on brand and have the appropriate brand, legal and regulatory sign off.
  • Track and report on the progress of any agreed campaigns and course correct if and when required.
  • Evaluate all key shopper activity, share learnings and use to build future recommendations.
  • Manage our Neighbourhood Retail and OOH Shopper budget.
  • Create the annual trade press plan working with Sales and our Media Agency. Managing advert development and ensure activity is allocated and booked on time and within budget.
  • Manage and develop key relationships with key customers and distributors, developing internal relationships within Marketing and Sales departments.

What will make you successful?

To be successful in this role you will already have a breadth of Marketing or Sales experience under your belt and ideally you will already be operating in the shopper/activation space. You will be passionate, tenacious; results focused and enjoy working in a highly energetic and exciting environment. Acting as an ambassador for our brand, you will have strong project management and analytical skills. Pro-activity and enthusiasm are essential elements for this role, as well as creative thinking and being able to work in an environment that can often be ambiguous. You’ll also:

 

  • Influence with integrity both internally and externally.
  • Demonstrate strong presentation skills, targeting a wide audience from customers to internal stakeholders. 
  • Be able to run sizable projects and support work streams from concept to delivery.
  • Support the development of the shopper activation marketing strategy and story-tell the importance of the shopper’s voice across key stakeholder groups.
  • Demonstrate great time management and a sense of responsibility and accountability.

 

What you need to know

We will be reviewing applications as they apply, so please don’t delay in submitting your application. We’re looking forward to hearing from you.

 

Nestlé UK&I is committed to equal opportunity for all. We may collect relevant data for monitoring as part of our candidate registration process.

Position Snapshot

Business: Nestlé Cereal Partners UK

Job Title: Shopper Activation Marketing Manager – 12 months fixed term contract

Location: Welwyn Garden City

Salary: Up to £40,000 depending on experience + Potential Bonus + Excellent Benefits

Position Summary

We are currently recruiting for an experienced Shopper Activation Marketing Manager to join our Nestlé Cereal Partners UK team at our head office in Welwyn Garden City. This opportunity is to cover a maternity leave for a period of 12 months and will report directly into the Digital, Communications & Activation Controller for our fantastic Nestle Cereal Brands portfolio.

A little bit about us

Cereal Partners Worldwide is a successful 50/50 joint venture between Nestlé S.A. and General Mills Inc. At Cereal Partners UK we have established ourselves as one of the largest cereal manufacturers in the UK, making many well-loved brands with a long heritage. Our aim is simple: to provide high quality, nutritious and great tasting breakfast cereals. You could join our mission to Make Breakfast Better!

A day in the life of...

As a Shopper Activation Marketing Manager you will be responsible for developing and executing activation plans for brand priorities, NPD launches and customer account activity across in-store and online. With the objective of maximising  our investment across specific accounts including Ocado, Coop, Aldi and the out of home channel, to name a few.

 

Key responsibilities of this role include: 

  • Develop in-store and online annual activation plans, working with our Marketing and Sales team to agree priorities and identify and deliver best in class shopper activation opportunities.
  • Develop and manage the monthly calendar of communication and activation activities by channel and customer to key stakeholders.
  • Brief and manage 3rd party agencies in the creation of shopper/communication tools, managing concept creation, artwork, production and distribution (physical and digital).
  • Work with the relevant marketing team/agencies to ensure all materials produced are on brand and have the appropriate brand, legal and regulatory sign off.
  • Track and report on the progress of any agreed campaigns and course correct if and when required.
  • Evaluate all key shopper activity, share learnings and use to build future recommendations.
  • Manage our Neighbourhood Retail and OOH Shopper budget.
  • Create the annual trade press plan working with Sales and our Media Agency. Managing advert development and ensure activity is allocated and booked on time and within budget.
  • Manage and develop key relationships with key customers and distributors, developing internal relationships within Marketing and Sales departments.

What will make you successful?

To be successful in this role you will already have a breadth of Marketing or Sales experience under your belt and ideally you will already be operating in the shopper/activation space. You will be passionate, tenacious; results focused and enjoy working in a highly energetic and exciting environment. Acting as an ambassador for our brand, you will have strong project management and analytical skills. Pro-activity and enthusiasm are essential elements for this role, as well as creative thinking and being able to work in an environment that can often be ambiguous. You’ll also:

 

  • Influence with integrity both internally and externally.
  • Demonstrate strong presentation skills, targeting a wide audience from customers to internal stakeholders. 
  • Be able to run sizable projects and support work streams from concept to delivery.
  • Support the development of the shopper activation marketing strategy and story-tell the importance of the shopper’s voice across key stakeholder groups.
  • Demonstrate great time management and a sense of responsibility and accountability.

 

What you need to know

We will be reviewing applications as they apply, so please don’t delay in submitting your application. We’re looking forward to hearing from you.

 

Nestlé UK&I is committed to equal opportunity for all. We may collect relevant data for monitoring as part of our candidate registration process.

Find similar jobs: