• Coordinate and execute category initiatives, ensuring effective communication with stakeholders, and managing the Monthly Sales Review (MSR) process.
• Partner with cross-functional teams to drive smooth implementation of category plans and collect market feedback, including competitor insights.
• Analyze sales performance and market trends to identify growth opportunities and support category and channel development.
• Monitor competitive activities and shopper trends to optimize trade/BTL activities and develop relevant shopper activation initiatives.
• Support the planning and forecasting of category activities, ensuring alignment with business priorities and sales performance.
• Translate category strategies into actionable monthly and quarterly plans, while managing budgets to deliver business objectives effectively.

REQUIREMENTS

• Bachelor's degree in Business, Marketing, or related disciplines.
• 3+ years of FMCG experience in Category, Trade Marketing, Sales, or Customer Development.
• Strong analytical mindset with solid knowledge of shopper insights, category development, and commercial planning.
• Excellent communication, influencing, and stakeholder management skills.
• Proven ability to drive execution, manage multiple priorities, and deliver business results.