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Category Development Manager

Category Development Manager

Ho Chi Minh City, VN

Ho Chi Minh City, VN

Position Snapshot
  • Location: Head Office, Ho Chi Minh City
  • Company: Nestlé Viet Nam
  • Position: Category Development Manager
  • Full-time
Position Summary

Develop the Category/Sub Category agenda within the business to support long-term Category growth and profitably increase market share

A day in the life of...
  • Define strategies and plans that deliver Category/sub Category growth based on consumer, shopper and customer requirements.
  • Identify priority channels for the Category/sub Category and work with Channel Manager to recommend tailored Category Channel plans in line with overall market strategy
  • Develop and propose the in-store vision of success for the category/sub category in each channel. Support its implementation and continuously review the effectiveness of our in-store actions.
  • Contribute to the ICP process by identifying the key opportunities and possible action plans for the Category/sub Category.
  • Recommend actionable in-store solutions based on a clear understanding on shopper behavior within your Category/sub Category.
  • Leading MBP process for Category/sub Category
  • Recommend clear promotional guidelines based on shopper understanding and current market knowledge. Ensure all promotional investment is properly reviewed and evaluated
  • Recommend winning commercial propositions for the category/sub category, effectively communicating these to customer and field sales managers as appropriate.
  • Develop and coach direct reports, ensuring PDP/PDG discussions are conducted on time. Make recommendations for inclusion in talent programs and succession plans as appropriate.
  • Ensure adherence to all company principles and policies.
What will make you successful
  • Bachelor’s degree
  • 5+ years commercial experience, previous experience in Sales and Marketing
  • Demonstrable record of success in a customer facing role or channel management. Understands customers/ shopper and the selling process.
  • Understands key business functions
  • Ability to motivate and develop people
Position Snapshot
  • Location: Head Office, Ho Chi Minh City
  • Company: Nestlé Viet Nam
  • Position: Category Development Manager
  • Full-time
Position Summary

Develop the Category/Sub Category agenda within the business to support long-term Category growth and profitably increase market share

A day in the life of...
  • Define strategies and plans that deliver Category/sub Category growth based on consumer, shopper and customer requirements.
  • Identify priority channels for the Category/sub Category and work with Channel Manager to recommend tailored Category Channel plans in line with overall market strategy
  • Develop and propose the in-store vision of success for the category/sub category in each channel. Support its implementation and continuously review the effectiveness of our in-store actions.
  • Contribute to the ICP process by identifying the key opportunities and possible action plans for the Category/sub Category.
  • Recommend actionable in-store solutions based on a clear understanding on shopper behavior within your Category/sub Category.
  • Leading MBP process for Category/sub Category
  • Recommend clear promotional guidelines based on shopper understanding and current market knowledge. Ensure all promotional investment is properly reviewed and evaluated
  • Recommend winning commercial propositions for the category/sub category, effectively communicating these to customer and field sales managers as appropriate.
  • Develop and coach direct reports, ensuring PDP/PDG discussions are conducted on time. Make recommendations for inclusion in talent programs and succession plans as appropriate.
  • Ensure adherence to all company principles and policies.
What will make you successful
  • Bachelor’s degree
  • 5+ years commercial experience, previous experience in Sales and Marketing
  • Demonstrable record of success in a customer facing role or channel management. Understands customers/ shopper and the selling process.
  • Understands key business functions
  • Ability to motivate and develop people

Apply now »