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Senior Brand Manager

Senior Brand Manager

Ho Chi Minh, VN, 700000

Ho Chi Minh, VN, 700000

Position Snapshot

•    Location: Head Office, Ho Chi Minh City
•    Company: Nestlé Viet Nam
•    Position: Senior Brand Manager
•    Full-time

Position Summary

Delight target consumers, build strong brands and generate strong brand building results

A day in the life of...

•    Develops and updates consumer portrait, consumer engagement funnel for her/his brand
•    Activates Brand Essence.
•    Manages 60/40+ basket, packaging, NHW dashboard, services and CSV related to her/his brand
•    Develops and updates consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers
•    Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands
•    Contributes to development and executes strong, functionally aligned brand and ICP plan, MBP. Tracks and monitors the performance, health and strategic alignment. Understands business impact of PFME and TTS investment of her/his brand.
•    Contributes to the development of OBPs and Big Ideas, engagement strategies and creates attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.
•    Demonstrate leadership and drive the development of his/her team

What will make you successful

•    Minimum 6 years’ experience in marketing or 6 years in other function ideally in Sales at Nestlé or equivalent FMCG
•    Experience working in cross functional teams

Position Snapshot

•    Location: Head Office, Ho Chi Minh City
•    Company: Nestlé Viet Nam
•    Position: Senior Brand Manager
•    Full-time

Position Summary

Delight target consumers, build strong brands and generate strong brand building results

A day in the life of...

•    Develops and updates consumer portrait, consumer engagement funnel for her/his brand
•    Activates Brand Essence.
•    Manages 60/40+ basket, packaging, NHW dashboard, services and CSV related to her/his brand
•    Develops and updates consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers
•    Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands
•    Contributes to development and executes strong, functionally aligned brand and ICP plan, MBP. Tracks and monitors the performance, health and strategic alignment. Understands business impact of PFME and TTS investment of her/his brand.
•    Contributes to the development of OBPs and Big Ideas, engagement strategies and creates attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.
•    Demonstrate leadership and drive the development of his/her team

What will make you successful

•    Minimum 6 years’ experience in marketing or 6 years in other function ideally in Sales at Nestlé or equivalent FMCG
•    Experience working in cross functional teams

Apply now »