POSITION SNAPSHOT
•    Location: Head Office, Ho Chi Minh City
•    Company: Nestlé Viet Nam

POSITION SUMMARY
As an Integrated Media Manager, you will be responsible for developing and executing a robust integrated media strategy to accelerate brand growth and drive customer acquisition across Nestlé’s iconic brand portfolio. This role requires a strategic thinker with deep expertise in media planning, campaign execution, data-driven decision-making, and cross-functional collaboration to optimize campaign performance and maximize impact. 

A DAY IN THE LIFE…  
1. Integrated Media Strategy & Campaign Leadership

• Develop and execute comprehensive, multi-channel integrated media strategies at annual, quarterly, and campaign levels, aligning with brand and business objectives
• Collaborate closely with internal brand, marketing, content, data, and CRM teams, as well as external media agencies and key platform partners, to drive campaign success
• Own the end-to-end media briefing process, ensuring seamless execution, ongoing optimization, and data-driven improvements
• Oversee large-scale, cross-channel campaigns, ensuring alignment with KPIs, budget efficiency, and continuous performance tracking

2. Data-Driven Media Optimization

• Integrate insights from internal research, consumer behavior analytics, and campaign performance metrics to inform media planning and strategy
• Leverage test-and-learn methodologies to drive innovation, continuously refining targeting, messaging, and media mix for maximum impact
• Spearhead Nestlé’s advancement in emerging media channels by piloting new platforms, technologies, and strategic Joint Business Plan (JBP) partnerships

3. Innovation & Emerging Technology

• Explore and experiment with new media channels, platforms, and digital innovations to stay ahead of industry trends
• Partner with media platforms and agencies to test and scale breakthrough media solutions that enhance brand reach and engagement

WHAT MAKE YOU SUCCESSFUL

• Bachelor’s or Master’s degree
• 5+ years of experience in integrated media planning, digital marketing, or performance marketing within a fast-paced, consumer-centric industry (FMCG, retail, e-commerce, agency, or tech)
• Strong expertise in media strategy, campaign execution, and cross-channel media planning, including digital, social, search, programmatic, and traditional media
• Proven experience managing large-scale media budgets and multi-channel campaigns.
• Strong analytical skills with experience leveraging data insights, audience segmentation, and performance metrics to optimize campaigns
• Experience working with media agencies, ad tech platforms, and strategic media partners
• Deep knowledge of media planning and buying, audience targeting, and media measurement techniques
• Strong analytical and problem-solving skills with the ability to translate insights into actionable strategies
• Exceptional stakeholder management and ability to collaborate across functions and teams
• Strong project management skills with a keen eye for detail and execution excellence.
• A passion for innovation, emerging technologies, and digital-first marketing strategies.