POSITION SNAPSHOT
- Location: Head Office, Ho Chi Minh City
- Company: Nestlé Viet Nam

POSITION SUMMARY
This job is responsible for the marketing area - usually across several products/brands/categories. 
Responsible for developing the overall marketing strategy of the brands/products/categories within their 
area of responsibility. `Guardian` of the brand. Co-ordinates / manages a global marketing strategy. 
Coordinates the development of sales objectives, strategies and advertising promotional programs that 
are within the company's budget. Liaise with Sales.

A DAY IN THE LIFE…
• Contribute to achieving the set business objectives RIG, OG, MC, EBIT for the responsible category.
• Achieve the market share objectives
• Based on solid consumer insight: develop medium to long-term category plans in line with the MBS; 
develop a brand plan per the ICP approach; provide the input and drive the I&R pipeline.
• Provide the input to the channel/customer /route-to-market planning
• Build & maintain a network of contacts across the Nestle world and any relevant professional association 
for cross-fertilization of best practices and source of new ideas relevant to the business.
• Develop a business culture based on appropriate use of marketing intelligence and systematic pursuit of 
consumer insight.
• Responsible for functional competency development & succession planning of marketing team.

WHAT MAKE YOU SUCCESSFUL
- 8-10 years of Commercial Experience 
- Senior Marketing Experience (3-5 years) 
- Strong Sales experience 
- Agency Management Experience
- Strong Brand Equity Management Experience
- Strong Consumer Insight Experience
- Strong Shopper Insight & Development experience
- Strong Consumer Communication Experience
- People Management Experience 
- International Business Experience