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Brand Manager - Ice Cream & Chilled

Brand Manager - Ice Cream & Chilled

A day in the life of...

(Working Location: Yuen Long, 5 days a week) 

  • Development and execute of annual brand plan and budget plan according to the set KPIs
  • Develop brand campaign with creative & media agencies, ability to maximize ROI with best-in-class executions
  • On-going market track data analysis, analyze consumer research data & market insights, be able to translate them into business opportunities for upcoming brand growth and new product ideas
  • Active role in the New Product Development (NPD) process and ensure on-time launch
  • Full control of annual marketing budget and ensure efficient and effective use of budget to generate consumer demand
  • Work closely with cross functional departments to align the business plans in regular business cycle

What will make you successful

  • Degree holder in Marketing or related disciplines
  • A minimum of 5 years’ FMCG or MNC brand marketing experience
  • Experience in New Product Development (NPD), food and beverage industry is a definite advantage
  • Innovative and drives for changes
  • Excellent planning and project management skills
  • Data sensitive and strong analytical skills
  • Strong communication skills in both written and spoken English and Chinese
  • Proficient PC skills

 

Candidate with more experience will be considered as "Senior Brand Manager" 

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

A day in the life of...

(Working Location: Yuen Long, 5 days a week) 

  • Development and execute of annual brand plan and budget plan according to the set KPIs
  • Develop brand campaign with creative & media agencies, ability to maximize ROI with best-in-class executions
  • On-going market track data analysis, analyze consumer research data & market insights, be able to translate them into business opportunities for upcoming brand growth and new product ideas
  • Active role in the New Product Development (NPD) process and ensure on-time launch
  • Full control of annual marketing budget and ensure efficient and effective use of budget to generate consumer demand
  • Work closely with cross functional departments to align the business plans in regular business cycle

What will make you successful

  • Degree holder in Marketing or related disciplines
  • A minimum of 5 years’ FMCG or MNC brand marketing experience
  • Experience in New Product Development (NPD), food and beverage industry is a definite advantage
  • Innovative and drives for changes
  • Excellent planning and project management skills
  • Data sensitive and strong analytical skills
  • Strong communication skills in both written and spoken English and Chinese
  • Proficient PC skills

 

Candidate with more experience will be considered as "Senior Brand Manager" 

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

Hong Kong(New Territories), HK

Hong Kong(New Territories), HK

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