Location: KK, Sabah 
Company: Nestlé Malaysia (Purina Petcare Malaysia)
Full-time
bachelor’s degree
5 years of experience

Position Summary

As a Business Development Executive, you are to execute Purina Petcare Malaysia's growth plans & activities in the Pet Specialty Channel (including Breeders and Online Pet Shops), delivering long term sustainable & profitable growth for both retailers and Purina Petcare Malaysia (PPM).

A day in the life of a Business Development Executive

• Accountable & responsible for thruput sales and brand performance of their respective portfolio of customer base assigned within the Pet Specialty Channel
• Managing Trade Spend - Responsible to ensure compliance of Trade spend within the allocated budget defined by BDM by Category and Channel Group
• Accountable for Product Distribution & Merchandising Standards as per guidelines
  • Ensure full compliance of channel must-have-list.
  • Timely implementation of KMA & promotional activities
  • Channel planogram and merchandising standard guideline.  
  • Maximize usage of POS materials and replace old ones with new ones.
  • Ensuring and monitoring of compliance of long-term space buy (As per Channel/Brand Guideline)
• Goal Alignment through - WOR Tracking: BDE accountable to track and share weekly performance of MHL/KMA/Sell-In to BDM every Monday.
• Winning with Customers
  • Advisory role to retailer, understand business owner needs and ensure customer intimacy.
  • Sell and negotiate buy-in to Retailer Incentive Program
  • Conduct business reviews on a quarterly basis for Top 10 customers.
• Conduct product trainings on a regular basis for retailers and their staff.
• Territory coverage
  • Ensure 100% coverage and call frequencies to customers, as defined by Business Development Manager
  • Responsible for customer database maintenance
  • Responsible for coverage expansion (including Breeders/Vets/Online Pet Shops), as defined by Business Development Manager.
• Ensure Market Hygiene - Practice FEFO in outlets to ensure products are fresh/clean for sales.

What will make you successful?

• Education: University Diploma/Degree (or equivalent) OR SPM qualification with (5 years of sales reps with experience)
• Between 3 – 5 years in marketing or sales, and over this period has successfully delivered on KPIs.
• Experience with Customer Management background will be an added advantage.
• Capacity to understands all sales functions i.e. CCSD, Customer, Field
• Had experience in managing Field Sales team.
• Stakeholder management skills and solution-oriented, self-motivated, results-oriented