Sales Officer - West Bengal

Designation: Sales Officer

Function: Sales

Work Exp: 2-10 yrs experience in Field Sales – Channel sales within FMCG/FMCD/Telecom

Qualification: Any Graduate

Reports to: Area Sales Manager

Job Description:

Custodian of Nestle business in the assigned territory

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Ensure product availability at all relevant channels

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Solely responsible for planning & achieving monthly/ yearly target

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Maintain and enhance trade relations

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In charge of distribution set up and secondary sales force set up

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Network with other functions for achieving overall sales objective and extends support

through secondary sales set up for implementation of all activities.

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Implement all activations (Trade / Consumer) & merchandising (Visibility) programs.

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Facilitate timely and quality feedback for all activities as per guidelines

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Overall accountable for all operational programs in the assigned area.

Market Working

• Set monthly, quarterly and yearly target for each Distributor for your region

• Achievement & monitor progress of Redistribution value and volume targets

• Ensure product availability at all relevant channels through the distributor’s sales force

per Company guideline

• Ensure continuous development of the assigned area and addition of new outlets.

Distributor Handling

• Ensure compliance of Distributors with their respective roles & responsibilities

• Manage and develop individual distributor in an active and profitable manner

• Ensure the proper and correct execution of sales, discount and trading terms

determined by the company

• Monitor and minimize the level of Bad goods returns

• Ensure distributor’s efficient and effective support for the market coverage

• Monitor Distributor’s overhead expenses & profitability (ROI)

• Track on delivery from Distributor to consumers.

• Develop strong business relationship with distributors, trade and key account in their

territories

Control, Training and Communication

• Conduct performance evaluation of Secondary Sales Force.

• Accurate and timely reports on Market intelligence: competitor’s activity, price changes

and promotional support.• Ensure Secondary Sales Force is properly trained.

• Coordinate correspondence and communication between the team and Distributor

management.

• Comply with all company policy, instruction and directives.

• Optimize expenditure of secondary sales force.

Key Skills:

Communication Skills

Analytical Approach

Flexible and Resourceful

Innovativeness

Poise & Confidence