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Performance Marketing Manager

Performance Marketing Manager

La Tour-de-Peilz, CH

La Tour-de-Peilz, CH

We are the Nestlé Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestlé. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world’s most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers' own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit www.nespresso.com.

Position Snapshot

Location: La Tour-de-Peilz, Switzerland
Company: Nespresso Switzerland
Act. Rate 100%
Type of contact: Permanent contract

Position Summary

As Performance Marketing Manager, you will develop, implement and monitor online marketing acquisition activities to drive audience to Nespresso Switzerland digital touch points and generate new clients and increase online sales in full alignment with the marketing strategy B2C & B2B marketing plans and market priorities. Your mission is to own the path to purchase to drive awareness, consideration and intent to buy.

A day in the life of...

• Define the remarketing strategies to maximize all digital media investment towards conversion bridging Search, Display, Social, Affiliation and emailing
• Manage and forecast annual performance budget
• Manage day-to-day online acquisition tactics according to plan
• Coordinate with marketing to align with brand values and copy style
• Coordinate with eCommerce coordinator to ensure seamless user experience from call-to-action (CTA) to landing pages and optimized conversion rate
• Regularly track and optimize campaigns, based on results to reach performance objectives
• Benchmark local performances with international best practices and local competitive environment

What will make you successful

• University degree or equivalent, or digital communications certificate 
• At least 2 years of digital marketing experience gained in premium, lifestyle or consumer goods environment
• Working knowledge of digital analytics and reporting tools, such as Google Analytics, Double-click, Sprinklr
• Strong experience in Digital Marketing activities driving audience on websites (SEO, SEM, Affiliation, Display, Social Media) 
• Good eCRM expertise
• Fluent in German/Swiss German & French with excellent knowledge of English

Nestlé is the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: repect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geopraphies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

We are the Nestlé Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestlé. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world’s most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers' own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit www.nespresso.com.

Position Snapshot

Location: La Tour-de-Peilz, Switzerland
Company: Nespresso Switzerland
Act. Rate 100%
Type of contact: Permanent contract

Position Summary

As Performance Marketing Manager, you will develop, implement and monitor online marketing acquisition activities to drive audience to Nespresso Switzerland digital touch points and generate new clients and increase online sales in full alignment with the marketing strategy B2C & B2B marketing plans and market priorities. Your mission is to own the path to purchase to drive awareness, consideration and intent to buy.

A day in the life of...

• Define the remarketing strategies to maximize all digital media investment towards conversion bridging Search, Display, Social, Affiliation and emailing
• Manage and forecast annual performance budget
• Manage day-to-day online acquisition tactics according to plan
• Coordinate with marketing to align with brand values and copy style
• Coordinate with eCommerce coordinator to ensure seamless user experience from call-to-action (CTA) to landing pages and optimized conversion rate
• Regularly track and optimize campaigns, based on results to reach performance objectives
• Benchmark local performances with international best practices and local competitive environment

What will make you successful

• University degree or equivalent, or digital communications certificate 
• At least 2 years of digital marketing experience gained in premium, lifestyle or consumer goods environment
• Working knowledge of digital analytics and reporting tools, such as Google Analytics, Double-click, Sprinklr
• Strong experience in Digital Marketing activities driving audience on websites (SEO, SEM, Affiliation, Display, Social Media) 
• Good eCRM expertise
• Fluent in German/Swiss German & French with excellent knowledge of English

Nestlé is the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: repect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geopraphies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

Apply now »