POSITION SNAPSHOT
Location: Lahore Headoffice 
Company: Nestlé Pakistan
Full-time

POSITION SUMMARY
To strategically manage media agency partnerships, driving accelerated media and digital performance that delivers tangible and measurable business impact.

A DAY IN THE LIFE …

• Seamless media planning & buying for Nestlé Brands: This includes overseeing the process of media strategy media plans to ensure they are in line with business & marketing objectives.
• Ensure timely reporting, reviews & strategy sessions are happening: This involves preparing and presenting performance reports, conducting regular review meetings with agency partners and internal stakeholders, and facilitating strategy sessions to optimize campaigns.
• Ensure implementation of Media Principles: This means upholding Nestlé's media guidelines and best practices in all planning and buying activities, ensuring transparency and accountability.
• Working with agency teams to drive digital acceleration & innovations across various business units: This includes exploring and implementing new digital platforms, technologies, and strategies to enhance media effectiveness and reach target audiences. This also involves collaborating on innovative campaign ideas.
• Budget Management: Overseeing media budgets, tracking, and ensuring accurate invoicing and reconciliation.
• Competitive Analysis: Monitoring competitor media activities and identifying opportunities for Nestlé brands.
• Staying Up-to-Date: Keeping abreast of industry trends, emerging media technologies, and best practices to ensure Nestlé remains at the forefront of media innovation.
• Problem Solving: Addressing any media-related issues or challenges that may arise, such as campaign performance discrepancies or vendor disputes.

WHAT MAKES YOU SUCCESSFUL?
•    Bachelor's or Master's degree in Business, Marketing, Media Management, or Communications.

Skills & Experience:

• Understanding of the interconnectedness and key initiatives of business, marketing, media, digital, and e-commerce functions.
• Expertise in core business processes, including media planning, digital planning, performance marketing, Search Engine Optimization (SEO), search engine marketing (SEM), influencer marketing, and integrated communication planning.
• Knowledge of current consumer, marketing, and media trends, as well as emerging digital trends, platforms, data/technology advancements, AI, and digital content. Digital certifications from Google and Meta are preferred.
• Practical experience in media planning, strategy, digital strategy, digital execution, performance marketing, and utilizing Google, Meta, and TikTok dashboards. 
• Proficiency in MS Office Suite, Power BI, and various digital platforms.

Additional Notes:
1.    Brand & Marketing experience would also add strategic depth to the candidate
2.    Highly analytical skills would be required 
3.    Exposure on creative & content development will also be an add on