Loading...
Share this Job
Apply now »

Global Media & Audience Manager

Global Media & Audience Manager

Lausanne, CH

Lausanne, CH

Position Snapshot

 

Location: Lausanne, Switzerland
Company: Nestlé Nespresso HQ
Permanent Contract
Full-Time, Act. Rate 100%

Position Summary

 

Nestlé Nespresso has been one of the most successful operating unit of the Nestlé Group, the world's leading food, beverage, nutrition and wellness company. It has pioneered the portioned coffee market to provide premium coffees and related products/services, both in-home and out-of-home.

 

While benefiting from Nestlé's expertise, Nestlé Nespresso is a strategic business unit in its own right, with its unique business model, having the end-to-end responsibility from coffee sourcing to marketing, delivering premium coffee products and services to the end-consumer through its diverse sales channels (Retail, e-Commerce, CRC). Find out more about us on www.nespresso.com/careers

 

The Global Media and Audience Manager is responsible for managing across internal and external stakeholders to deliver breakthrough yet cost-effective media strategies for Nespresso campaigns, with the goal of building brand love while driving net acquisition for the company. 

 

His area of responsibility covers all aspects of traditional media, digital media and social media campaigns. He will lead all digital media planning, including audience definition and segmentation, programmatic, retargeting, working closely with the Data, CRM (insights and activation) and Performance teams for implementation.

A day in the life of Global Media and Audience Manager

 

  • Build strong relationships with media agencies, including negotiating annual SOWs, and providing performance assessments in order to deliver results in a cost-effective way.
  • Lead the global audience framework strategy, qualification and mapping. Ensure proper orchestration between all different campaigns and relevant teams, with the aim to create content relevancy across Nespresso tribes and to drive net acquisition.
  • Provide Media principles and bi-annual recommendations in order to drive paid media effectiveness across TV/CTV/Print/Social/Video/Mobile/Programmatic/Display/Influencers
  • Work closely with the Campaign team on campaign media planning and creative development processes, and act as a liaison with agencies to ensure efficient use of agency manpower
  • Be on top of the latest Media and Digital trends, as well as luxury houses best cases, to inspire HQ & markets stakeholders and ensure a strong relevance with our audience needs.
  • Develop robust platform strategies and build relationships with the key digital partners (Facebook, Google, Twitter, Snapchat, etc.) to increase overall reach and engagement of our content.
  • Lead Nespresso Publishers Strategy (BRUT, Nat Geo…) ensuring content relevance and consumer engagement.
  • Create and deliver best in class measurement and reporting to provide confidence, transparency and executive investment governance. Create monthly reports, incl. competitive report, for senior leadership, partnering with Insight and Analytics teams to develop standardized KPIs. 
  • Partner closely with local markets to implement best in class media and content practices leveraging the Media & Performance Forum, and the Media Dashboard as a reporting tool.

What will make you successful

 

  • Bachelor’s degree in Advertising, Media or Marketing, MBA preferred or equivalent
  • Minimum 6 years’ experience media experience with at least 5+ years in FMCG and focus in digital advertising, e-commerce with proven track record of acquiring and re-engaging audiences, experience within a pure player is a plus
  • People leadership and/or management, specifically experience managing others in a supervisory capacity and leading/influencing others, internally and externally, across a multi-functional team
  • Demonstrated understanding and hands-on expertise in media planning, buying and optimization using DSP, DMP and DCO platforms, media attribution & analytics tools
  • Self-motivated and strong analytical skills and experience with analyzing media performance
  • Passion for identifying trends and opportunities in the market and translating them into actionable growth drivers
  • Adaptability to work in dynamic and results-oriented environment
  • Traveling upon request as required
  • English fluency both spoken and written, French and/other language an asset
  • Excellent command of Word, Excel, PowerPoint and of corporate tools and compliance with internal usage rules (Skype for Business, Outlook, etc.)

 

The Nestlé Group is the world’s largest food and beverage company with 92.6 billion Swiss Francs in sales in 2019. It is present in 187 countries around the world, has 403 factories and its 291,000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2000 brands range from global icons like Nescafé or Nespresso to local favorites. Company performance is driven by its Nutrition, Health and Wellness strategy. Nestlé is based in the Swiss town of Vevey where it was founded more than 150 years ago. Learn more about our Group and reasons to join us on www.nestle.com.

Position Snapshot

 

Location: Lausanne, Switzerland
Company: Nestlé Nespresso HQ
Permanent Contract
Full-Time, Act. Rate 100%

Position Summary

 

Nestlé Nespresso has been one of the most successful operating unit of the Nestlé Group, the world's leading food, beverage, nutrition and wellness company. It has pioneered the portioned coffee market to provide premium coffees and related products/services, both in-home and out-of-home.

 

While benefiting from Nestlé's expertise, Nestlé Nespresso is a strategic business unit in its own right, with its unique business model, having the end-to-end responsibility from coffee sourcing to marketing, delivering premium coffee products and services to the end-consumer through its diverse sales channels (Retail, e-Commerce, CRC). Find out more about us on www.nespresso.com/careers

 

The Global Media and Audience Manager is responsible for managing across internal and external stakeholders to deliver breakthrough yet cost-effective media strategies for Nespresso campaigns, with the goal of building brand love while driving net acquisition for the company. 

 

His area of responsibility covers all aspects of traditional media, digital media and social media campaigns. He will lead all digital media planning, including audience definition and segmentation, programmatic, retargeting, working closely with the Data, CRM (insights and activation) and Performance teams for implementation.

A day in the life of Global Media and Audience Manager

 

  • Build strong relationships with media agencies, including negotiating annual SOWs, and providing performance assessments in order to deliver results in a cost-effective way.
  • Lead the global audience framework strategy, qualification and mapping. Ensure proper orchestration between all different campaigns and relevant teams, with the aim to create content relevancy across Nespresso tribes and to drive net acquisition.
  • Provide Media principles and bi-annual recommendations in order to drive paid media effectiveness across TV/CTV/Print/Social/Video/Mobile/Programmatic/Display/Influencers
  • Work closely with the Campaign team on campaign media planning and creative development processes, and act as a liaison with agencies to ensure efficient use of agency manpower
  • Be on top of the latest Media and Digital trends, as well as luxury houses best cases, to inspire HQ & markets stakeholders and ensure a strong relevance with our audience needs.
  • Develop robust platform strategies and build relationships with the key digital partners (Facebook, Google, Twitter, Snapchat, etc.) to increase overall reach and engagement of our content.
  • Lead Nespresso Publishers Strategy (BRUT, Nat Geo…) ensuring content relevance and consumer engagement.
  • Create and deliver best in class measurement and reporting to provide confidence, transparency and executive investment governance. Create monthly reports, incl. competitive report, for senior leadership, partnering with Insight and Analytics teams to develop standardized KPIs. 
  • Partner closely with local markets to implement best in class media and content practices leveraging the Media & Performance Forum, and the Media Dashboard as a reporting tool.

What will make you successful

 

  • Bachelor’s degree in Advertising, Media or Marketing, MBA preferred or equivalent
  • Minimum 6 years’ experience media experience with at least 5+ years in FMCG and focus in digital advertising, e-commerce with proven track record of acquiring and re-engaging audiences, experience within a pure player is a plus
  • People leadership and/or management, specifically experience managing others in a supervisory capacity and leading/influencing others, internally and externally, across a multi-functional team
  • Demonstrated understanding and hands-on expertise in media planning, buying and optimization using DSP, DMP and DCO platforms, media attribution & analytics tools
  • Self-motivated and strong analytical skills and experience with analyzing media performance
  • Passion for identifying trends and opportunities in the market and translating them into actionable growth drivers
  • Adaptability to work in dynamic and results-oriented environment
  • Traveling upon request as required
  • English fluency both spoken and written, French and/other language an asset
  • Excellent command of Word, Excel, PowerPoint and of corporate tools and compliance with internal usage rules (Skype for Business, Outlook, etc.)

 

The Nestlé Group is the world’s largest food and beverage company with 92.6 billion Swiss Francs in sales in 2019. It is present in 187 countries around the world, has 403 factories and its 291,000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2000 brands range from global icons like Nescafé or Nespresso to local favorites. Company performance is driven by its Nutrition, Health and Wellness strategy. Nestlé is based in the Swiss town of Vevey where it was founded more than 150 years ago. Learn more about our Group and reasons to join us on www.nestle.com.

Apply now »