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OOH Coffee and Services Communication Manager

OOH Coffee and Services Communication Manager

Lausanne, CH

Lausanne, CH

We are the Nestlé Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestlé. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world’s most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers' own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit www.nespresso.com.

Position Snapshot

 

Location: Lausanne, Switzerland  
Company: Nespresso International 
Act. Rate: Full-Time 
Type of contract: Permanent contract 
Start date: ASAP

Position Summary

 

As OOH Coffee and Services Communication Manager, you will input, define and implement a 360 Coffee and Services Strategy based on the OOH insights and customer needs. You will develop 360 campaigns based on market needs and ensure the channel relevancy (Horeca and Offices) by working closely with the channels’ experts. You will act as a CRM lead across the different departments and develop an overarching activation plan to improve loyalty of our existing customers (new and mature).

A Day in the Life of an OOH Coffee and Services Communication Manager

 

  • Work closely with the product Innovation team to understand the key insights of the coffee range
  • Develop the Communication Strategy and Content of the new coffees
  • Work closely with the Channels communications experts (Horeca and Offices) to ensure their needs are covered and enable them to decline by channel as appropriate
  • Work with the OOH Customer Service team to understand and design the relevant Services Packages Communication (including subscription)
  • Define / improve current Lifecycle program targeting new and mature customers. Ensure its relevancy by channel to create the right content and enable the proper declination
  • Build up new customers use cases to be included within the new martech platform and collect all the inputs, needs and requirements from the OOH departments to be submitted.
  • Drive and coordinate the delivery and report results of Data & Personalization projects that drives acquisition and retention increase

What will make you successful

 

  • Between 8-10 years of experience in Marketing & CRM gained in a Global Premium Brand
  • Solid Product and Communication experience, preferably within the beverages industry
  • Strong Project Management skills, managing different stakeholders at HQ and Market level
  • Fluent in English

Nestlé is the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: repect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geopraphies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

We are the Nestlé Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestlé. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world’s most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers' own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit www.nespresso.com.

Position Snapshot

 

Location: Lausanne, Switzerland  
Company: Nespresso International 
Act. Rate: Full-Time 
Type of contract: Permanent contract 
Start date: ASAP

Position Summary

 

As OOH Coffee and Services Communication Manager, you will input, define and implement a 360 Coffee and Services Strategy based on the OOH insights and customer needs. You will develop 360 campaigns based on market needs and ensure the channel relevancy (Horeca and Offices) by working closely with the channels’ experts. You will act as a CRM lead across the different departments and develop an overarching activation plan to improve loyalty of our existing customers (new and mature).

A Day in the Life of an OOH Coffee and Services Communication Manager

 

  • Work closely with the product Innovation team to understand the key insights of the coffee range
  • Develop the Communication Strategy and Content of the new coffees
  • Work closely with the Channels communications experts (Horeca and Offices) to ensure their needs are covered and enable them to decline by channel as appropriate
  • Work with the OOH Customer Service team to understand and design the relevant Services Packages Communication (including subscription)
  • Define / improve current Lifecycle program targeting new and mature customers. Ensure its relevancy by channel to create the right content and enable the proper declination
  • Build up new customers use cases to be included within the new martech platform and collect all the inputs, needs and requirements from the OOH departments to be submitted.
  • Drive and coordinate the delivery and report results of Data & Personalization projects that drives acquisition and retention increase

What will make you successful

 

  • Between 8-10 years of experience in Marketing & CRM gained in a Global Premium Brand
  • Solid Product and Communication experience, preferably within the beverages industry
  • Strong Project Management skills, managing different stakeholders at HQ and Market level
  • Fluent in English

Nestlé is the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: repect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geopraphies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.

Apply now »