Category Development Manager - Dairy

Location: Gabon
Company: Nestlé Gabon
Position Type: Full-time
Minimum Educational qualification: Master’s Degree

Minimum Relevant work experience: Minimum 3 years’ experience in marketing and Sales at Nestle or equivalent FMCG Experience working in cross functional Teams.

POSITION SUMMARY

Joining Nestlé means you are joining the largest Food and Beverage Company in the world.  At our very core, we are a human company driven by our purpose to enhance the quality of life and contribute to a healthier future. 

Nestlé Gabon is currently looking for a Category Development Manager who will support the Category Manager in the planning and implementation of the ICP to generate strong business KPI’s for the category.

MAIN RESPONSIBILITIES

• Develop & Implement Brand Segment strategy ensuring that main KPI’s & achieved with budget Monitoring & business review performance of brand within Category, identify & propose Category Manager Corrective Action where Required.
• Contribute to development of Consumer Portrait, Consumer engagement Funnel for the brand. Develop and in-depth understanding at a category & brand level of Consumer behavior. Identifies Consumers & Shopper insights.
• Brief & Manage Consumer-centric New products Development Activities in corporation with relevant functions.
• Contribute to the development of Media Campaign and engagement strategies and creates attractive & rewarding brand experiences events. Works in partnership with communication & Agencies and ensure all brand communications Contributes to enhance the brand/company Images of trusted NHW-LEADER.
• Responsible of creating Marketing plan in SAP & tracking monthly the Marketing Spend to ensure investment efficiency.
• Develops Briefs for the implementation of planned Consumer activities obtains the required approval and supervise implementation to achieve planned results on time and within the approved budget. Make actionable proposals to the Category Manager to improve planning and results of similar activities in the future.
• Execute brand strategy via Digital initiative aligned with the Category Manager or relevant functions to ensure alignment with Category Strategy and leverage of available Resources.
• Monitor P&L evolution & Make recommendation when required pricing, propose price structure, validate it with business key relevant stakeholders. Propose SKUs for the key Channels and Key Customers.

WHAT MAKES YOU SUCCESSFUL?

• Minimum of a master’s degree
• Minimum 3 years’ experience in marketing and Sales at Nestle or equivalent FMCG Experience working in cross functional Teams.
• 3 to 5 Years’ experience in Communication & Event agencies as Project or account Manager
• Must be a team player, open minded, dynamic, curious, and willing to learn quickly.
• Must be Mobile for field work & flexible.
• Leadership skills
• Great communication and presentation skills
• Experience in engaging external stakeholders (agencies etc)

“Nestlé is an equal employment opportunity (EEO) employer, seeking diversity in qualified applicants for employment. All applicants will receive consideration without regard to race, ethnicity, color, gender, age, religion, nationality, disability or perceived disability, medical condition, or any other protected status, as defined by applicable law”.

We thank all applicants for their interest; however, only those candidates selected for an interview will be contacted. The closing date for application is 14th October 2024.