Brand & Packaging Design Expert  

Position Snapshot

Location: Lisbon (Portugal)

Company: Nestlé Business Solutions (NBS)

Contract: Full‑time | Hybrid (2 days per week in the office, aligned with policy)

Languages: Fluent in English

About us 

Nestlé Business Solutions (NBS) is at the heart of the Nestlé Group. We provide Supply Chain, Financial, HR, Digital & Social Media, CRM and Consumer Engagement services to enable Nestlé to engage with millions of consumers worldwide. We are a multicultural and diverse team of professionals. We are passionate about digital innovation and driving continuous improvement processes with colleagues across the world. 

We are looking for talents who are eager to learn, team player, digitally-savvy, with an entrepreneurial mindset, and who can flourish in a fast-paced, dynamic environment. 

If this describes you and you are looking to join a business where you can really add value, it is time to consider joining NBS!  

At Nestlé Business Solutions (NBS), diversity and inclusion are core values. If you have any special needs, count on us to adapt your position. 

Position Summary 

The Brand & Packaging Design Expert supports Global Brand(s) in the development, rollout and adaptation of Brand Identity,  Packaging Design Systems and Design fundamentals, driving design excellence and consistency globally.

Partnering closely with the assigned Strategic Business Unit (SBU) and their Global Strategic Design & Branding Agencies, this role acts as a design steward and subject matter expert, shaping, challenging and finalizing brand and packaging systems before global deployment.

The core purpose of this role is not campaign execution or digital design, but the ownership and guidance of brand identity and packaging frameworks for CPG brands—including portfolio architecture, design artworks, adaptation rollout and quality guardrails—enabling Zones and Markets to localize effectively without compromising brand integrity.

The role also supports the operationalization of Brand Design through the Nestlé Design Excellence Standard ways of working, preferred agency models and global tools, operating confidently within a complex, multi‑stakeholder organization.

A day in the life of a Brand & Packaging Design Expert

• Acts as design champion for assigned Global Brand(s), owning Brand Identity and Packaging Design Systems in line with SBU strategy.
• Partners closely with Global Strategic Design & Branding Agencies, providing direction, constructive challenge and validation of brand and packaging systems, artworks and guidelines.
• Supports SBU, Zone and Market teams—in coordination with global agencies—to implement and roll out brand identity and packaging systems for assigned Global Brand(s)
• Guides and governs packaging adaptation and localization, collaborating closely with Partner Agencies, Nestlé Business Services and Markets to ensure quality, efficiency and brand coherence.
• Oversees the creation and evolution of Brand Standards and Brand Portal guidance, with a strong focus on packaging, portfolio architecture and brand expression.
• Acts as brand design partner and advisor, coaching teams on brand identity, packaging standards and best practices rather than executing creative work.
• Shares performance learnings and insights to improve brand system adoption, execution quality and efficiency over time.

• Collaborates with Procurement team to ensure Global Strategic Design Agency partner is aligned to efficient scopes of work and delivery methodologies, balancing cost discipline, resource efficiency and brand quality.

What will make you successful

• 6+ years of experience working on CPG Brand Identity and Packaging Design systems, with responsibility for global or regional portfolios (multi‑SKU, multi‑market).
• Proven experience partnering directly with Global Strategic Design & Branding Agencies, including leading briefs, challenging proposals and ensuring outputs are scalable and implementation‑ready.
• Strong background in Consumer Packaged Goods packaging design, including portfolio architecture, artworks, adaptation rollouts and quality governance.
• Experience owning or governing the rollout of brand and packaging systems, not just contributing to individual projects.
• Ability to manage complexity, influence without authority and coach teams through change in a global organization.
• Excellent written and spoken English
• Degree in Design, Brand Strategy, Communication or related field.