POSITION SNAPSHOT 

Location: Lisbon, Portugal  
Company: Nespresso Portugal 
Full-time 

Fluent in Portuguese & English Mandatory

2 years’ experience  

  
POSITION SUMMARY 
  

Working at Nestlé means you’ll join the world’s largest food and beverage multinational. Our purpose is to improve the quality of life of our consumers, contributing to a healthier future. 

To integrate Nespresso’s business, we are looking for a Lifecycle and CRM Content you´ll be responsible for all the communications and activation calendar creating compelling copy and visuals for exclusive, direct-to-consumer campaigns that strengthen the connection between existing consumers and the brand.

Do you want to be part of a multinational whose values ​​are based on respect?  

Apply and come make a difference in the lives of people and families, communities, and the planet.  

We are waiting for you! 

A DAY IN THE LIFE OF AN LIFECYCLE AND CRM CONTENT LEAD

Set-up and manage consumer activations communications

• Create and/or Localize all communication of CRM programs making them relevant to local consumer
• Develop the “relational” dimension in our communication and develop/reinforce the Nespresso Sense of Belonging by adapting the international materials to the local market or by creating local materials
• Leverage our database to increase quality recruitment via our members by adapting the international materials to the local market and support/implement local initiatives

Create and plan consumer communication campaigns for CRM

• Define and manage all the communications calendars aligned with business strategy (email, SMS, Push notification) to both drive traffic to Ecomm and sales in all channels, while ensuring a perfect alignment between all internal/external stakeholders.
• Create all content to meet the needs of communication calendar (including creation of local emails in Photoshop)
• SPOC for communication assets (email, SMS, Push notification) with internal and external stakeholders
• Track emails and SMS performance to ensure business targets

Continuously improving the experience of new members and existing members

• Analyse the omni-channel experience of existing members, based on omnichannel customer feedback and internal and external data & insights, in close collaboration with the Data & Insights department and the Omnichannel customer voice specialist
• Track and optimize CRM campaigns
• Benchmark local performance with international best practices and local competitive environment
• Provide recommendations for continuous improvement in the experience of existing members across channels.

WHAT WILL MAKE YOU SUCCESSFUL 

• University degree in marketing, management or equivalent
• Minimum of 2 years’ experience in creative agency or in marketing team as (junior) product, brand manager
• Expertise in CRM retention: loyalty and rewards programs management, offers construction, lifecycle orchestration based on CRM insights
• Experience in managing both stakeholders and external agencies
• Excellent creative writing and translation skills
• High sensitivity to design and creative
• Nice to have experience in project management and Photoshop