Position Snapshot

Location: Braga/Lisbon (Portugal) 

Company: Nestlé Business Solutions (NBS) 

Full-time/Hybrid Work: 2 days per week at the office (aligned with our current Policy)

Languages: Fluent in English

About us 

Nestlé Business Solutions (NBS) is at the heart of the Nestlé Group. We provide Supply Chain, Financial, HR, Digital & Social Media, CRM and Consumer Engagement services to enable Nestlé to engage with millions of consumers worldwide. We are a multicultural and diverse team of professionals. We are passionate about digital innovation and driving continuous improvement processes with colleagues across the world. 

We are looking for talents who are eager to learn, team player, digitally-savvy, with an entrepreneurial mindset, and who can flourish in a fast-paced, dynamic environment. 

If this describes you and you are looking to join a business where you can really add value, it is time to consider joining NBS!  

At Nestlé Business Solutions (NBS), diversity and inclusion are core values. If you have any special needs, count on us to adapt your position. 

Position Summary

Nestlé’s vision is to build the most visible, trusted and recommended consumer goods brands in an AI-mediated world. The Search Expert role is a critical role in achieving this vision. The Search Expert is an Above Market single point of contact responsible for accelerating the adoption and execution of the Search strategy across markets and categories. Partnering with Global, SBU, Zone, NBS and external stakeholders, the role drives search excellence across paid, organic, retail, voice and AI search, ensuring best-practice implementation, strong governance and measurable business impact.

This is a fantastic opportunity for someone who wants to shape the future of Search internationally, combining strategic guidance, performance optimisation and capability building to maximise visibility across the consumer journey.

A day in the life of...

• Drive and support Search across markets in alignment with eBusiness goals, assessing brand and market maturity, creating Search Packs and building Search understanding, capabilities and governance through training sessions, workshops, webinars, written guidelines, processes and ways of working.

• Advocate the adoption and implementation of global, SBU and Search frameworks across markets and brands.
• Oversee the creation, performance and optimisation of SEO, Paid Search and AI Search campaigns across search engines, retailers, platforms, voice and AI Search, working with regional partner agencies.
• Manage Search agencies and partner relationships to maximise the effectiveness of the Future of Search, including intent (keyword + prompt), audience, analysis and optimisation activities.
• Localise and develop Search strategies in line with business objectives, optimising existing content and identifying opportunities for improvement.
• Partner with content, brand and agency teams to identify and activate content optimisations that improve visibility and recommendation across search engines, retailers and AI-powered experiences.
• Support the adoption of AI Visibility and Search measurement frameworks, helping markets and brands understand visibility, citation, recommendation and share-of-voice performance across search and AI platforms.
• Create and distribute regular performance reports and best-practice updates, providing clear insights, actions and visibility on implemented solutions and pending items.
• Ensure Nestle Business Solutions and MSE/IT solutions are in place, adopted and used to their full potential to deliver business and strategy objectives.
• Stay ahead of SEO, Paid Search, Retail Search and AI Search trends, continuously sharing insights and recommendations with the Search community and market teams.

What will make you successful

• International working style: Proficient English skills across writing, reading, speaking and presentation. Comfortable working independently and as part of a predominantly remote, international team.
• Digital marketing and Search expertise: More than 5 years of experience in digital marketing or eBusiness, ideally with large FMCG brands and a strong track record of delivering against business KPIs. Proven Search experience across SEO, Paid Search, eRetail and emerging areas such as AI Search, supported by a solid understanding of Search strategy, consumer demand, content and asset optimisation, and performance measurement.
• Performance and optimisation mindset: Ability to translate insights and data into clear optimisation actions, working confidently with agencies and partners to improve performance and unlock business opportunities.
• Project leadership and change management: Strong project and account management experience, with proven success in leading launches, roll-outs and change initiatives. Able to plan effectively, manage multiple priorities and deadlines, and maintain high-quality delivery.
• Stakeholder collaboration: Clear, responsive communication skills and the ability to collaborate across teams, functions and markets. Comfortable navigating a complex organisational model, managing multiple stakeholders and building strong networks.
• Personal mindset: Results-oriented, proactive and self-driven, with a team-oriented approach. Brings empathy, enthusiasm, ownership, adaptability, resilience and strong attention to detail.