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Category Leadership Manager - Kroger

Category Leadership Manager - Kroger

 

Foods people love. Brands people trust. And a career that nourishes your future like no other.

 

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

 

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

 

This position is not eligible for Visa Sponsorship.

 

 

The Category Leadership Manager assists in developing and executing category strategy at Kroger. In this role, you will Become the “Voice of Choice” for your retailer by providing insights to drive superior category results, owning the development and implementation for assortment and mix management, and furthering enhancing the team analytic capabilities.

 

Responsibilities:

Category Strategy: Product / Brand Category Objectives

  • Identify category growth solutions and use them in the development and activation of Kroger specific category business plans (with a category first approach) to achieve 4P objectives.
  • Work with Commercial Development to support national business and category direction with customer category Initiatives.
  • Supports the execution of product and placement strategic direction based on category strategy, best practices from Kroger/account teams, and quantitative feedback from Hub, Consumer and Marketplace Intelligence
  • Interface with Kroger HQ Category team to co-create and develop planogram recommendations for the category

Customer Strategy: Sales Performance Targets, Meeting Sales Goals, Segmentation / Resource Allocation, Improve Maintain Customer Specific Relationship score (i.e. Advantage, Kanter, Kroger Specific)

  • Partner and consult with Kroger’s buying team, HQ Category Strategy Teams, Field Category Managers, CAM's and Commercial Development in the development of Customer Category plans for one or more categories. Acts as a conduit to align key stakeholders, including local team, and other functions. Activates category strategies by leveraging the tools, insights, and analytics from Commercial Development, Enable Hub, and Kroger-specific data.  
  • Owns the development and execution of online and offline assortment/merchandising optimization, new product introductions, seasonal programs, and pricing/promotional planning/evaluation
  • Develops and delivers succinct, concise, and compelling presentations to Kroger that clearly communicates opportunities and issues and offers key findings and implications (the “so what”) across the 4Ps, linking to the roadmap/CGS where appropriate.
  • Includes ad-hoc projects, annual and midyear category reviews, and monthly score carding for account team and Kroger

Win at Retail: Improving Execution

  • Understand, educate, and deliver on Category First strategy
  • Work with Retail Sales to gain a true understanding and perspective for retail shelf and understand in store environment (i.e. OOS, promotions, seasonal merch opportunities)

Develop Valued Capabilities: Improving selling capabilities and adding customer value through improved analytics and insights, and continuous improvement

  • Develop and deliver Kroger analysis, information and insights that are linked to clear actions and results.
  • Leverage Nestlé global and local market strategy, trends, insights, and market drivers to bring innovative solutions and growth opportunities to Kroger
  • Collaborate effectively across Nestlé Sales to share winning ideas and insights to continually improve Nestle internal capabilities and Nestlé competitive advantage
  • Accelerate Kroger specific advanced analytic initiatives through partnership and expertise 
  • Improve efficiency and insights through automation of category management tools
  • Provide input to the strategic category planning process through delivery of insights to internal team and Kroger
  • Provide ad-hoc category management reporting, trend analysis, customized reports, and special project work directly to internal / external leaders as necessary


Integrated Approach: Develop concise, deliberate, fact-based narratives incorporating past, current, and future performance, shopper trends, and metrics with Qualitative Consumer Behavioral Data

  • Develop Data Analytics and Consumer and Marketplace Intelligence to gather Shopper Insights & Trends, Account Performance, Market Trends, and Competitive Performance analysis by Category
  • Serve as the omnichannel subject matter expert on Kroger team by mastering applicable POS and customer loyalty card data, and space management software
  • Work with Consumer and Marketplace Intelligence/Hub to identify shopper buying habits and trends related to the category
  • Utilize SRM tools to provide Category and Nestle winning solutions
  • Leverage Shopper Metrics Reporting and Category Growth Solutions process to determine Kroger specific actions
  • Develop Kroger/Store level analytics, recommendations and insights
  • Continual interaction and work with the Data & Reporting Team for standardized reports, insights on the business, and category growth driving opportunities.
  • Employ critical thinking and problem solving skills to recognize and anticipate issues and opportunities by elevating analyses beyond reporting and translate insight into retail action

Qualifications:

  • Bachelor’s degree in Business, Marketing, Management, Accounting, Data Analytics, or equivalent degree with 7+ years related work experience in consumer goods, retail, or syndicated data with a focus on category management, sales, business analytics and/or shopper insights
  • Advanced Skills in Microsoft Excel, Power BI and PowerPoint. Database management understanding a plus (SQL)
  • Advanced proficiency in Space Planning software
  • Extensive knowledge and advanced skills with business driving technology solutions (i.e. Circana, Numerator, Nielsen, Spectra, Shopper sights, Domo, VIQ, RSI, 84.51, Spectrum, Market6, Dunnhumby, SPINS and Sharpr) and internal/external industry insights and trends
  • Knowledge of interrelationship of key functions and their key initiatives (Sales, Marketing, Finance, HR, Supply Chain, Technical and Globe & IS/IT)
  • Knowledge of internal relationships within Sales Division: Account Manager, Commercial Development Manager, IRi In-House Team, Shopper Marketing and Shopper Insights.
  • Knowledge of core Business Processes and Fundamentals (Sales/Distribution, Customer Planning and Managing, Financial Reporting, Training, HR Policies, Integrated Commercial Planning, Nestlé Management and Leadership Principles)
  • Knowledge of Operating Models For Key Classes of Trade: Examples: Grocery/Drug (High/Low), C Store (High), Mass (Predominantly EDLP with some High/Low), Club (EDLP) 
  • Exceptional communication skills – verbal, written & presentation
  • Understanding of the Commercial Action Plans and Category Roadmaps/Category Growth Solutions
  • Strong planning/organizing skills; the ability to manage multiple projects simultaneously
  •  Ability to create a narrative using quantitative and qualitative data driving face to face dialogue and acceptance of initiatives with the Kroger buying team

 


283641 

 

It is our business imperative to remain a very inclusive workplace.

 

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.  Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

 

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

 

This position is not eligible for Visa Sponsorship.

 

Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy

 

Foods people love. Brands people trust. And a career that nourishes your future like no other.

 

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

 

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

 

This position is not eligible for Visa Sponsorship.

 

 

The Category Leadership Manager assists in developing and executing category strategy at Kroger. In this role, you will Become the “Voice of Choice” for your retailer by providing insights to drive superior category results, owning the development and implementation for assortment and mix management, and furthering enhancing the team analytic capabilities.

 

Responsibilities:

Category Strategy: Product / Brand Category Objectives

  • Identify category growth solutions and use them in the development and activation of Kroger specific category business plans (with a category first approach) to achieve 4P objectives.
  • Work with Commercial Development to support national business and category direction with customer category Initiatives.
  • Supports the execution of product and placement strategic direction based on category strategy, best practices from Kroger/account teams, and quantitative feedback from Hub, Consumer and Marketplace Intelligence
  • Interface with Kroger HQ Category team to co-create and develop planogram recommendations for the category

Customer Strategy: Sales Performance Targets, Meeting Sales Goals, Segmentation / Resource Allocation, Improve Maintain Customer Specific Relationship score (i.e. Advantage, Kanter, Kroger Specific)

  • Partner and consult with Kroger’s buying team, HQ Category Strategy Teams, Field Category Managers, CAM's and Commercial Development in the development of Customer Category plans for one or more categories. Acts as a conduit to align key stakeholders, including local team, and other functions. Activates category strategies by leveraging the tools, insights, and analytics from Commercial Development, Enable Hub, and Kroger-specific data.  
  • Owns the development and execution of online and offline assortment/merchandising optimization, new product introductions, seasonal programs, and pricing/promotional planning/evaluation
  • Develops and delivers succinct, concise, and compelling presentations to Kroger that clearly communicates opportunities and issues and offers key findings and implications (the “so what”) across the 4Ps, linking to the roadmap/CGS where appropriate.
  • Includes ad-hoc projects, annual and midyear category reviews, and monthly score carding for account team and Kroger

Win at Retail: Improving Execution

  • Understand, educate, and deliver on Category First strategy
  • Work with Retail Sales to gain a true understanding and perspective for retail shelf and understand in store environment (i.e. OOS, promotions, seasonal merch opportunities)

Develop Valued Capabilities: Improving selling capabilities and adding customer value through improved analytics and insights, and continuous improvement

  • Develop and deliver Kroger analysis, information and insights that are linked to clear actions and results.
  • Leverage Nestlé global and local market strategy, trends, insights, and market drivers to bring innovative solutions and growth opportunities to Kroger
  • Collaborate effectively across Nestlé Sales to share winning ideas and insights to continually improve Nestle internal capabilities and Nestlé competitive advantage
  • Accelerate Kroger specific advanced analytic initiatives through partnership and expertise 
  • Improve efficiency and insights through automation of category management tools
  • Provide input to the strategic category planning process through delivery of insights to internal team and Kroger
  • Provide ad-hoc category management reporting, trend analysis, customized reports, and special project work directly to internal / external leaders as necessary


Integrated Approach: Develop concise, deliberate, fact-based narratives incorporating past, current, and future performance, shopper trends, and metrics with Qualitative Consumer Behavioral Data

  • Develop Data Analytics and Consumer and Marketplace Intelligence to gather Shopper Insights & Trends, Account Performance, Market Trends, and Competitive Performance analysis by Category
  • Serve as the omnichannel subject matter expert on Kroger team by mastering applicable POS and customer loyalty card data, and space management software
  • Work with Consumer and Marketplace Intelligence/Hub to identify shopper buying habits and trends related to the category
  • Utilize SRM tools to provide Category and Nestle winning solutions
  • Leverage Shopper Metrics Reporting and Category Growth Solutions process to determine Kroger specific actions
  • Develop Kroger/Store level analytics, recommendations and insights
  • Continual interaction and work with the Data & Reporting Team for standardized reports, insights on the business, and category growth driving opportunities.
  • Employ critical thinking and problem solving skills to recognize and anticipate issues and opportunities by elevating analyses beyond reporting and translate insight into retail action

Qualifications:

  • Bachelor’s degree in Business, Marketing, Management, Accounting, Data Analytics, or equivalent degree with 7+ years related work experience in consumer goods, retail, or syndicated data with a focus on category management, sales, business analytics and/or shopper insights
  • Advanced Skills in Microsoft Excel, Power BI and PowerPoint. Database management understanding a plus (SQL)
  • Advanced proficiency in Space Planning software
  • Extensive knowledge and advanced skills with business driving technology solutions (i.e. Circana, Numerator, Nielsen, Spectra, Shopper sights, Domo, VIQ, RSI, 84.51, Spectrum, Market6, Dunnhumby, SPINS and Sharpr) and internal/external industry insights and trends
  • Knowledge of interrelationship of key functions and their key initiatives (Sales, Marketing, Finance, HR, Supply Chain, Technical and Globe & IS/IT)
  • Knowledge of internal relationships within Sales Division: Account Manager, Commercial Development Manager, IRi In-House Team, Shopper Marketing and Shopper Insights.
  • Knowledge of core Business Processes and Fundamentals (Sales/Distribution, Customer Planning and Managing, Financial Reporting, Training, HR Policies, Integrated Commercial Planning, Nestlé Management and Leadership Principles)
  • Knowledge of Operating Models For Key Classes of Trade: Examples: Grocery/Drug (High/Low), C Store (High), Mass (Predominantly EDLP with some High/Low), Club (EDLP) 
  • Exceptional communication skills – verbal, written & presentation
  • Understanding of the Commercial Action Plans and Category Roadmaps/Category Growth Solutions
  • Strong planning/organizing skills; the ability to manage multiple projects simultaneously
  •  Ability to create a narrative using quantitative and qualitative data driving face to face dialogue and acceptance of initiatives with the Kroger buying team

 


283641 

 

It is our business imperative to remain a very inclusive workplace.

 

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.  Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

 

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

 

This position is not eligible for Visa Sponsorship.

 

Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy

Loveland, OH, US, 45140

Loveland, OH, US, 45140

Solon, OH, US, 44139


Nearest Major Market: Cincinnati

Apply now »