Business Analyst – Marketing Operations Demand & Orchestration

Lviv, UA  

Full-time on site/hybrid (Lviv) or remote (countrywide employment) 

Position summary:

Serves as a liaison between the IT MSE (Marketing, Sales & eBusiness) , Group Marketing and Integrated Marketing Services. As an extension of Product Team, brings deep understanding of the opportunities and issues facing the business function and advises on the best solutions. Translates business strategies, opportunities, threats and needs into the proper implementation and leverage of the IT products. When the IT products do not have the required capabilities, translates requirements, and, then plays a key role within the product team to specify, test and deploy those as IT solutions. As a Business Analyst specialized in Marketing workflows, you will be responsible for analysing, and implementing solutions related to marketing operations (CRM, Social Media, Content, Website, etc..) . Also, analyse and improve our business processes and workflows, with a focus on efficiency and effectiveness. You will work closely with cross-functional teams, including Group Marketing, IT MSE, Agencies & studios to understand their needs and define the best use of Nestles IT products.

Your main customer is Integrated Marketing Services, a unit which provides technology enabled services to the different business units and Markets across the company. You will primarily focus on the design, implementation and continuous improvement of a Marketing Operations Demand & Orchestration solution that supports Integrated Marketing Services new Operating Model.

Key Responsibilities

· Serve as the subject matter expert on Marketing processes, providing guidance and recommendations on the implementation of IT systems and tools to optimize processes and deliver value to the business

· Work with stakeholders to understand business requirements and identify opportunities for Marketing workflows and process improvement.

· Analyse and document workflows, processes, and new ways of working.

· Develop functional requirements and specifications for Marketing Operations, systems and tools in collaboration with the relevant IT product group

· Work with other IT teams to implement and integrate solutions with other systems and tools.

· Collaborate with innovation teams or other operational teams related to Marketing Operations.

· Conduct gap analysis and recommend solutions for process improvement.

· Collaborate with development teams to ensure solutions are implemented to meet business requirements.

· Provide ongoing support and maintenance for new tools and processes.

· Collaborate with all stakeholders including external partners (solutions vendors, agencies), who will be contributing to the marketing operations requirements.

Skills Required:

· Strong analytical skills and the ability to analyse complex business processes and interdependencies.

· Understanding of business processes and ability to translate it into application requirements.

· Familiarity with marketing operations, workflows and processes, content platforms such as DAM (e.g. Sitecore), CMS (e.g. Drupal), CRM platforms (e.g. Salesforce), Social Media Platforms, and new Technologies applied to Marketing operations (AI technologies), automation (RPA, AI Agents…).

· Experience with tasks and requests management tools such as Jira/Jira Service Management

· Understanding of Product Development Lifecycle (PDLC) - Discovery methodologies, Design thinking and Design validation approach.

· Proven experience with Business Process Management (BPM) and Workflow Management (WFM) tools, concepts and methodologies

· Experience with Business Process Modelling (BPMN) and Workflow Modelling tools

· Familiarity with digital marketing tools, such as Adobe Creative Suite, Google Analytics, and social media platforms a plus

· Proficient in the use of the Microsoft Office Suite, including Excel, PowerPoint, Mural, Visio

· Fluent in English

What will make you successful?

· Bachelor’s Degree in computer science, management information systems, or related field is an advantage.

· 5+ years of relevant experience of business analysis in a relevant functional area: Marketing, Brand Management, Content Operations eCommerce & Digital Marketing with a focus on Marketing Process & Workflow Implementation

· Project Management

· UX/ UI Experience is a definitive plus

· Experience in application development that demonstrates thorough knowledge of the Product Development Life Cycle

· Experience working in an Agile/DevOps environment

· Experience communicating with all levels, management, engineering, and end users.

· Experience having worked in a global environment, collaboratively with cross-functional & virtual teams.

How we will proceed:   You send us your CV ⭢ We contact relevant applicants ⭢ Interview with  a Recruiter ⭢ Interview with Hiring Team ⭢ Job Offer communication to the Finalist ⭢ First working day  
Sounds exciting? Apply now!