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Brand Manager

Brand Manager

Nestlé is one of the world’s leading food and beverage company, with 2000 global iconic brands and operating in 188 countries.

At Nestlé we work for unlocking the power of food to enhance quality of life for everyone, today and for generations to come. That is our purpose.

We are the Good food, Good life company. We believe in the power of food to enhance lives. Good food nourishes and delights the senses. It helps children grow healthy, pets thrive, parents age gracefully and everyone live life to the fullest. Good food brings us together. Good food also respects our planet and protects resources for future generations.

Get to know us better at www.nestle.com

 

Join Nestlé Team and be a Force For Good!

We are currently looking for a Brand Manager to join our Purina Petcare Turkey team who will be responsible for Specialist Channel brands. (Pro Plan, PPVD, Chow)

Location: Maslak, İstanbul

Type of contract: Permanent

 

As a Brand Manager, you will have the following responsibilities;

  • Collect consumer insight and information via market research for brand management and continuous innovation and renovation
  • Ensure successful implementations of consumer promotions, market research and PR activities
  • Manage development of traditional and digital communication campaigns, plan and enhance digital presence and ensure instore visibility inline with KPIs
  • Contributes to development and executes strong, functionally aligned brand plan
  • Analyze market trends and competitor activity to identify growth opportunities and increase competitiveness
  • Tracks and monitors the brand performance, health and strategic alignment
  • Understands business impact of marketing investment of her/his brand                                                 
  • Initiate new product process and coordinate with necessary parties
  • Implement the right product mix and pricing strategy depending on the profitability targets
  • Close contact with global, regional teams and agencies

Which profile are we looking for?

  • University degree
  • Fluent in English
  • Min 3 years experience in brand management
  • Strong project and time management skills
  • Experience in working in cross functional teams

 

What are our employee community values?

Safety, quality, compliance and respect are pillars for our community existence.

Respect is our overaching value in Nestlé. We RESPECT each other, others, environment and all life around.

We work in a supportive, caring, elevating environment. It is crucial for us to preserve our culture of solidarity.

What are our working values at Nestlé?

Flexible work schedule

Hybrid working

Multinational experience at one of the world’s leading food and beverage company

International and domestic career opportunities 

Development opportunities and trainings

Exclusive employee discounts

Employee Assistance Program, 24/7 expert support

Sport benefit program (benefit from more than 350 sport centers)

A paid birthday leave

4 weeks paternity leave

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Be a force for good.

.

Nestlé is one of the world’s leading food and beverage company, with 2000 global iconic brands and operating in 188 countries.

At Nestlé we work for unlocking the power of food to enhance quality of life for everyone, today and for generations to come. That is our purpose.

We are the Good food, Good life company. We believe in the power of food to enhance lives. Good food nourishes and delights the senses. It helps children grow healthy, pets thrive, parents age gracefully and everyone live life to the fullest. Good food brings us together. Good food also respects our planet and protects resources for future generations.

Get to know us better at www.nestle.com

 

Join Nestlé Team and be a Force For Good!

We are currently looking for a Brand Manager to join our Purina Petcare Turkey team who will be responsible for Specialist Channel brands. (Pro Plan, PPVD, Chow)

Location: Maslak, İstanbul

Type of contract: Permanent

 

As a Brand Manager, you will have the following responsibilities;

  • Collect consumer insight and information via market research for brand management and continuous innovation and renovation
  • Ensure successful implementations of consumer promotions, market research and PR activities
  • Manage development of traditional and digital communication campaigns, plan and enhance digital presence and ensure instore visibility inline with KPIs
  • Contributes to development and executes strong, functionally aligned brand plan
  • Analyze market trends and competitor activity to identify growth opportunities and increase competitiveness
  • Tracks and monitors the brand performance, health and strategic alignment
  • Understands business impact of marketing investment of her/his brand                                                 
  • Initiate new product process and coordinate with necessary parties
  • Implement the right product mix and pricing strategy depending on the profitability targets
  • Close contact with global, regional teams and agencies

Which profile are we looking for?

  • University degree
  • Fluent in English
  • Min 3 years experience in brand management
  • Strong project and time management skills
  • Experience in working in cross functional teams

 

What are our employee community values?

Safety, quality, compliance and respect are pillars for our community existence.

Respect is our overaching value in Nestlé. We RESPECT each other, others, environment and all life around.

We work in a supportive, caring, elevating environment. It is crucial for us to preserve our culture of solidarity.

What are our working values at Nestlé?

Flexible work schedule

Hybrid working

Multinational experience at one of the world’s leading food and beverage company

International and domestic career opportunities 

Development opportunities and trainings

Exclusive employee discounts

Employee Assistance Program, 24/7 expert support

Sport benefit program (benefit from more than 350 sport centers)

A paid birthday leave

4 weeks paternity leave

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Be a force for good.

.

MASLAK / İSTANBUL, TR

MASLAK / İSTANBUL, TR

Apply now »