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Consumer Communication Manager

Consumer Communication Manager

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We are currently looking for a Consumer Communication Manager to join our Marcom team who will support all the creative processes in close collaboration with & consumer marketing teams to plan & deliver effective & efficient strategies and ensure perfect executions in line with Nestlé Brand Building principles.

 

Main Responsibilities;

  • Work with business marketing teams as the market champion of Nestlé Brand Building principles:
  • Accountable for outstanding creative and effective brand communication by demanding excellence from brand teams and communication partners & ensure all creative originate from a single, powerful Big Idea.
  • Responsible for the development of outstanding creative work 100% aligned with Nestlé communicationprinciples. Aligns with both creative and media agencies/vendors on creation of content
  • Ensure that brands communication strategies are set and implemented in the most effective and efficient way to achieve set objectives:                          
    • Provide guidance to brand teams and communication partners in the development of the optimum engagement strategy to reach our marketing objectives.                 
    • Closely follow up with the media unit the implementation of media strategies and plans set in the most cost efficient and effective way. 
    • Work in close collaboration with Insights team to monitor brand KPI’s and derive appropriate actions in brand communication strategies
  • Continuously evaluate creative agency performances and take necessary action when needed to rectify any drop in performance.
  • Work with corporate communications to strengthen Nestlé as a corporate brand.
  • Accountable and responsible to ensure compliance to our communication principles & corporate guidelines for all NiM Nestlé brands and Companies.

 

Qualifications;

  • University degree with a relevant major (Business Administration, Marketing, Communications, Economics, etc.)
  • Minimum 5-6 years experience in communication or consumer marketing preferably in a multi-national FMCG company or experience in agency account management/ strategic planning
  • Experience in leading and managing cross-functional teams, managing agency relationships
  • Experience in digital marketing and production best practices
  • Excellent oral and written communication and presentation skills with strong attention to detail
  • Fluency in Enlish
  • Good knowledge of consumer insights

.

.

We are currently looking for a Consumer Communication Manager to join our Marcom team who will support all the creative processes in close collaboration with & consumer marketing teams to plan & deliver effective & efficient strategies and ensure perfect executions in line with Nestlé Brand Building principles.

 

Main Responsibilities;

  • Work with business marketing teams as the market champion of Nestlé Brand Building principles:
  • Accountable for outstanding creative and effective brand communication by demanding excellence from brand teams and communication partners & ensure all creative originate from a single, powerful Big Idea.
  • Responsible for the development of outstanding creative work 100% aligned with Nestlé communicationprinciples. Aligns with both creative and media agencies/vendors on creation of content
  • Ensure that brands communication strategies are set and implemented in the most effective and efficient way to achieve set objectives:                          
    • Provide guidance to brand teams and communication partners in the development of the optimum engagement strategy to reach our marketing objectives.                 
    • Closely follow up with the media unit the implementation of media strategies and plans set in the most cost efficient and effective way. 
    • Work in close collaboration with Insights team to monitor brand KPI’s and derive appropriate actions in brand communication strategies
  • Continuously evaluate creative agency performances and take necessary action when needed to rectify any drop in performance.
  • Work with corporate communications to strengthen Nestlé as a corporate brand.
  • Accountable and responsible to ensure compliance to our communication principles & corporate guidelines for all NiM Nestlé brands and Companies.

 

Qualifications;

  • University degree with a relevant major (Business Administration, Marketing, Communications, Economics, etc.)
  • Minimum 5-6 years experience in communication or consumer marketing preferably in a multi-national FMCG company or experience in agency account management/ strategic planning
  • Experience in leading and managing cross-functional teams, managing agency relationships
  • Experience in digital marketing and production best practices
  • Excellent oral and written communication and presentation skills with strong attention to detail
  • Fluency in Enlish
  • Good knowledge of consumer insights

MASLAK / İSTANBUL, TR

MASLAK / İSTANBUL, TR

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