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Brand Manager

Brand Manager

We are currently looking for a Brand Manager to join our Confectionery Team, who will delight target consumers, build a strong brand and generate strong brand building results.

 

Main Responsibilities;

  • Develops and updates the consumer portrait based on strong consumer insight and shape consumer engagement funnel for her/his brands.
  • Tracks the brand health and takes corrective action, where necessary
  • Activates Brand Essence and Vision; while initiating and managing relevant consumer tests to gain/maintain competitive advantage on product/pack/concept and ATL communication
  • Develops and updates consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers, as well as managing portfolio optimization with E2E (EndtoEnd) ownership
  • Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline with NPDI process, maintains vibrancy via relevant renovation for his/her brands
  • Develops and executes strong ICP (Integrated Commercial Plan) and functionally aligned brand plan
  • Manages PFME (Marketing Budget), understands the business impact of PFME and TTS (Trade Spent) investment of her/his brands
  • Contributes to the development of OBIs and Big Ideas, engagement strategies and creates relevant & memorable brand experiences via relevant touch points
  • Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader

 

Qualifications required for this position are as follows;

  • University degree
  • At least 3-4 years of experience in Generating Demand functions, ideally both in Marketing and Sales in Nestlé or equivalent FMCG companies
  • Fluency in English

We are currently looking for a Brand Manager to join our Confectionery Team, who will delight target consumers, build a strong brand and generate strong brand building results.

 

Main Responsibilities;

  • Develops and updates the consumer portrait based on strong consumer insight and shape consumer engagement funnel for her/his brands.
  • Tracks the brand health and takes corrective action, where necessary
  • Activates Brand Essence and Vision; while initiating and managing relevant consumer tests to gain/maintain competitive advantage on product/pack/concept and ATL communication
  • Develops and updates consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers, as well as managing portfolio optimization with E2E (EndtoEnd) ownership
  • Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline with NPDI process, maintains vibrancy via relevant renovation for his/her brands
  • Develops and executes strong ICP (Integrated Commercial Plan) and functionally aligned brand plan
  • Manages PFME (Marketing Budget), understands the business impact of PFME and TTS (Trade Spent) investment of her/his brands
  • Contributes to the development of OBIs and Big Ideas, engagement strategies and creates relevant & memorable brand experiences via relevant touch points
  • Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader

 

Qualifications required for this position are as follows;

  • University degree
  • At least 3-4 years of experience in Generating Demand functions, ideally both in Marketing and Sales in Nestlé or equivalent FMCG companies
  • Fluency in English

MASLAK / İSTANBUL, TR

MASLAK / İSTANBUL, TR

Apply now »