Competency Frameworks

Position Summary

Gathering and analyzing data and/or market conditions examine potential sales of a brand. 

A day in the life of...

• Implements defined data collection, activation and maintenance strategy. Understands and leverages data segmentation 
• Collaborates with internal and external stakeholders to ensure data collection at scale and to leverage data at scale all along the consumer experience / brand funnel to drive total customer value.
• Understands and enhances consumer journey per brand / platform.
• Implements and maintains relevant dashboards and reports to allow all stakeholders to understand consumer data and use it for delivering business results.\
• Trend scouting and sharing of learnings (marketing & technology)

What will make you successful

• Proven market analyst experience (3+ years) with proven track record in leveraging large complex data sets for driving business results.
• Experience in marketing and campaign management. Good understanding of the consumer experience framework across different contact points including mobile and sales activations.
• Experience in measurement of campaign performance and providing KPI performance scoring.
• Functional expertise regarding data models, database design development, data mining and segmentation techniques. Experience in data visualization and dashboarding. PowerBI, Tableau, Data Studio and Datorama experience a plus.
• Strong critical thinking, analytical skills, and detail oriented with strong organizational skills.
• Strong project management and stakeholder management skills.
• Good communication skills.
   

Benefits