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Market Analyst

Market Analyst

Competency Frameworks

Data & Analytics - Data & Analytics - Business Domain Expertise
Data & Analytics - Data & Analytics - Business Translator
Data & Analytics - Data & Analytics - Statistics, Machine Learning, & Artificial Intelligence

Position Summary

Gathering and analyzing data and/or market conditions examine potential sales of a brand. 

A day in the life of...

  • Implements defined data collection, activation and maintenance strategy. Understands and leverages data segmentation 
  • Collaborates with internal and external stakeholders to ensure data collection at scale and to leverage data at scale all along the consumer experience / brand funnel to drive total customer value.
  • Understands and enhances consumer journey per brand / platform.
  • Implements and maintains relevant dashboards and reports to allow all stakeholders to understand consumer data and use it for delivering business results.\
  • Trend scouting and sharing of learnings (marketing & technology)

What will make you successful

  • Proven market analyst experience (3+ years) with proven track record in leveraging large complex data sets for driving business results.
  • Experience in marketing and campaign management. Good understanding of the consumer experience framework across different contact points including mobile and sales activations.
  • Experience in measurement of campaign performance and providing KPI performance scoring.
  • Functional expertise regarding data models, database design development, data mining and segmentation techniques. Experience in data visualization and dashboarding. PowerBI, Tableau, Data Studio and Datorama experience a plus.
  • Strong critical thinking, analytical skills, and detail oriented with strong organizational skills.
  • Strong project management and stakeholder management skills.
  • Good communication skills.
     

Benefits

Competency Frameworks

Data & Analytics - Data & Analytics - Business Domain Expertise
Data & Analytics - Data & Analytics - Business Translator
Data & Analytics - Data & Analytics - Statistics, Machine Learning, & Artificial Intelligence

Position Summary

Gathering and analyzing data and/or market conditions examine potential sales of a brand. 

A day in the life of...

  • Implements defined data collection, activation and maintenance strategy. Understands and leverages data segmentation 
  • Collaborates with internal and external stakeholders to ensure data collection at scale and to leverage data at scale all along the consumer experience / brand funnel to drive total customer value.
  • Understands and enhances consumer journey per brand / platform.
  • Implements and maintains relevant dashboards and reports to allow all stakeholders to understand consumer data and use it for delivering business results.\
  • Trend scouting and sharing of learnings (marketing & technology)

What will make you successful

  • Proven market analyst experience (3+ years) with proven track record in leveraging large complex data sets for driving business results.
  • Experience in marketing and campaign management. Good understanding of the consumer experience framework across different contact points including mobile and sales activations.
  • Experience in measurement of campaign performance and providing KPI performance scoring.
  • Functional expertise regarding data models, database design development, data mining and segmentation techniques. Experience in data visualization and dashboarding. PowerBI, Tableau, Data Studio and Datorama experience a plus.
  • Strong critical thinking, analytical skills, and detail oriented with strong organizational skills.
  • Strong project management and stakeholder management skills.
  • Good communication skills.
     

Benefits

Makati, PH, 1224

Makati, PH, 1224

Apply now »