Brand Building: Understanding of Brand Building Nestle Way

• Design a sustainable and innovative portfolio people love
• Create engaging brand experiences
• Plan and execute flawlessly
• Know your Consumer Deeply
• Inspire with Brand Purpose guide with Brand Essence
• Identifies target consumers by using attractiveness and ability to win analysis.
• Provides product experiences that meet or exceed the nutritional and sensorial expectations of consumers.
• Ensures the brand contributes to the 3 impact areas (individuals & families, communities, the planet).
• Responsible for the development of Big Ideas and Campaign Ideas; incorporates them into engagement strategies, bringing attractive and rewarding brand experiences to target consumers.
• Develops and successfully executes Bigger, Bolder and Better innovation and renovation for the brands by ensuring an efficient, effective, flawless End-to-End Idea-to-Launch (I2L) Project Management of all Innovation & Renovation (I&R) projects. Acts as I2L Project Manager in selected highly complex I&R Projects.
• Holistically assesses I&R Portfolio and provides improvement recommendations as / in close collaboration with I&R Portfolio Manager to align I&R Project Portfolio to the Business/Category I&R Objectives and targets.
• Understands business impact and prioritizes PFME and TTS investment of the brands.
• Demonstrates leadership and enable development of the team.
• Maximises business value by using digital to drive cross-functional (eBusiness, Marketing, Sales, CCSD, Corporate Communications, CES) collaboration, sharing and, where appropriate, integration.
• Cross marketing strategic pillars - Lead and oversight, ensuring progress across departments, key contact point,lead internal strategic alignment

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.