Main Purpose of the Job:

Bring shopper relevant marketing initiatives to life in-store, in-line with customer and channel needs

Responsibilities:

• Lead the development of shopper facing initiatives in order to attract and convert more shoppers to the category and/or channel and ensure the desired behaviour change is delivered through insight led design and targeted communication and activation up to and at the point of purchase, ensuring delivering of the picture of success and category strategy objectives.
  
  
• Lead the development of shopper facing initiatives in order to attract and convert more shoppers to the category and/or channel and ensure the desired behaviour change is delivered through insight led design and targeted communication and activation up to and at the point of purchase, ensuring delivering of the picture of success and category strategy objectives
  
  
• Partner with Brand and Sales teams to source actionable shopper marketing and activation insights that will support Category driving initiatives, the tracking the success, and their continual optimization.
  
  
• Responsible for the active monitoring of all Point of sale material deployed to ensure fit for purpose, on-time execution and zero waste.
  
  
• Ensure adherence to all company principles and policies.