Social Media Intelligence Specialist
Social Media Intelligence Specialist
POSITION SNAPSHOT
Location: Open slots for Meycauayan, Bulacan
Company: Nestlé Business Services AOA, Inc.
Full-time, Hybrid
Bachelor’s Degree
A DAY IN THE LIFE …
Monitoring of digital and social media channels, collecting, structuring, analyzing data, generating insights and giving actionable recommendations that contribute to the digital strategy of the Market, Brands and relevant functions.
· Omnichannel analysis to deliver data-driven conclusions in reports/ dashboards/ presentations to address business questions, including but not limited to owned digital and social channels measurement, analysis of marketing campaign performance, analysis and insight on brand ecosystem and crisis listening.
· Gather business requirements and feedback, analyze them, and transform into actionable recommendation to ensure accurate and timely delivery of reports and ad-hoc requests.
· Perform independently ad-hoc analysis/ research as required by business to deliver clear, concise and actionable insights and findings to relevant stakeholders. Present findings to internal and external stakeholders.
· Social listening to identify potential reputational risks and giving timely report to help Market/Brands to help prevent issue escalation, provide support in issue management
· Maintain PowerBI reports by extracting, collecting, and consolidating the data to save it on repository location like SharePoint. Refresh the report on a periodic basis as aligned with Market. Contact POC if there is any issues and challenges on the reports.
· Keep track of trending conversations in our community and across our competitors to provide actionable insights to Partners that will improve messaging and content creation.
· Set alignment calls with Market Partners, Brand Teams and eBusiness Lead to present the report, insights, and recommendations.
· Work closely with Brand teams/Businesses/Functions on the day-to-day execution of analytics projects and initiatives to support them in meeting their performance objectives.
· Attend and facilitate alignment calls with Market Partners to monitor action items and ensure that all needed support are being addressed.
· Ensure all relevant data is processed, labelled/tagged, and structured accurately in corresponding digital and media analytics tool
ARE YOU A FIT?
- Bachelor’s degree in Communications and other related courses
- 6-12 months of experience working in Digital and Social Media Listening
- Strong knowledge of how Social Media platforms work (Twitter, Facebook, LinkedIn, Instagram, YouTube, TikTok)
- Knowledge in different digital metrics across social media platforms
- Specific hands-on experience with social media listening tools (Social Studio, Socialbakers, Sprinklr, TalkWalker, Google Analytics or similar)
- Ability to work with large volumes of data and find the story in the metrics, create and communicate findings by analyzing data from variety of sources, both quantitative and qualitative.
- Proficient user of MS Word, PowerPoint and Excel
- Data visualization experience with Power BI or similar tools is a plus
- Strong data analysis and problem-solving skills.
- Background working with analytical tasks
- Proficiency in English language for both written and oral.
- Working with high-volume, multi-platform, complex tasks
- Exposure to working in a corporate and multi-cultural setting
POSITION SNAPSHOT
Location: Open slots for Meycauayan, Bulacan
Company: Nestlé Business Services AOA, Inc.
Full-time, Hybrid
Bachelor’s Degree
A DAY IN THE LIFE …
Monitoring of digital and social media channels, collecting, structuring, analyzing data, generating insights and giving actionable recommendations that contribute to the digital strategy of the Market, Brands and relevant functions.
· Omnichannel analysis to deliver data-driven conclusions in reports/ dashboards/ presentations to address business questions, including but not limited to owned digital and social channels measurement, analysis of marketing campaign performance, analysis and insight on brand ecosystem and crisis listening.
· Gather business requirements and feedback, analyze them, and transform into actionable recommendation to ensure accurate and timely delivery of reports and ad-hoc requests.
· Perform independently ad-hoc analysis/ research as required by business to deliver clear, concise and actionable insights and findings to relevant stakeholders. Present findings to internal and external stakeholders.
· Social listening to identify potential reputational risks and giving timely report to help Market/Brands to help prevent issue escalation, provide support in issue management
· Maintain PowerBI reports by extracting, collecting, and consolidating the data to save it on repository location like SharePoint. Refresh the report on a periodic basis as aligned with Market. Contact POC if there is any issues and challenges on the reports.
· Keep track of trending conversations in our community and across our competitors to provide actionable insights to Partners that will improve messaging and content creation.
· Set alignment calls with Market Partners, Brand Teams and eBusiness Lead to present the report, insights, and recommendations.
· Work closely with Brand teams/Businesses/Functions on the day-to-day execution of analytics projects and initiatives to support them in meeting their performance objectives.
· Attend and facilitate alignment calls with Market Partners to monitor action items and ensure that all needed support are being addressed.
· Ensure all relevant data is processed, labelled/tagged, and structured accurately in corresponding digital and media analytics tool
ARE YOU A FIT?
- Bachelor’s degree in Communications and other related courses
- 6-12 months of experience working in Digital and Social Media Listening
- Strong knowledge of how Social Media platforms work (Twitter, Facebook, LinkedIn, Instagram, YouTube, TikTok)
- Knowledge in different digital metrics across social media platforms
- Specific hands-on experience with social media listening tools (Social Studio, Socialbakers, Sprinklr, TalkWalker, Google Analytics or similar)
- Ability to work with large volumes of data and find the story in the metrics, create and communicate findings by analyzing data from variety of sources, both quantitative and qualitative.
- Proficient user of MS Word, PowerPoint and Excel
- Data visualization experience with Power BI or similar tools is a plus
- Strong data analysis and problem-solving skills.
- Background working with analytical tasks
- Proficiency in English language for both written and oral.
- Working with high-volume, multi-platform, complex tasks
- Exposure to working in a corporate and multi-cultural setting
Meycauayan, PH, 3020
Meycauayan, PH, 3020