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Category & Shopper Insights Analyst

Category & Shopper Insights Analyst

Position Snapshot
Business area: Purina
Location: Mississauga ON located at 2500 Royal Windsor Dr, Mississauga ON L5J 1K8
Hybrid 

 

A little bit about us
As a company made up of pet owners, we believe that pets and people are better together.  If you share our passion for pets and you're looking for a career where you can take ownership, collaborate and contribute to challenging, satisfying and meaningful work, then you are the type of person we want at Nestlé Purina PetCare Canada. We are a leader in the pet care and pet nutrition industry, producing Canada’s best loved brands including Alpo  ®, ProPlan Veterinary Diets®, Pro Plan®, Purina ONE® , Beneful®, Beyond ®, Dog Chow ®, Cat Chow ®, Fancy Feast®, Friskies®, Tidy Cats®, and many more.  Join us in enriching the lives of pets and the people who love them.

 

Position Summary 
We are seeking a Category and Consumer Insights Analyst to join our dynamic team, reporting to the Senior Category and Shopper Insights Manager. This role is crucial in translating consumer data into strategic recommendations that inform business decisions, enhance customer partnerships, and drive category growth.
 

A day in the life of a Category & Consumer Insights Analyst
As a Category and Consumer Insights Analyst, you will be the central point of contact for all category & consumer research at Purina Canada. You will utilize consumer tools such as Nielsen, Numerator and Shopper Data, to uncover insights that will drive actionable outcomes. 

 

You will also:
•    Extract, integrate, and interpret data from various tools (e.g., Nielsen, Numerator, loyalty data) to uncover actionable insights.
•    Support all consumer research initiatives, acting as the central source of truth for insights across the organization.
•    Champion insights literacy by supporting tool training, attending industry webinars, and engaging cross-functional teams.
•    Analyze consumer behavior, category dynamics, and shopper trends to identify growth opportunities and support strategic decision-making.
•    Maintain data quality and consistency across reporting platforms, ensuring accuracy and standardized formats.
•    Support with the development of monthly reports that address business issues and opportunities.
•    Manage research budgets, supplier onboarding, and monitor spend against forecasts and POs
•    Collaborate cross-functionally with Sales, Marketing, and Category teams to embed insights into commercial strategies.
•    Support ad hoc requests, monitor competitive activity and market trends

 

What will make you successful?
•    3+ years of experience in Customer Insights, Category Management, or Data Analysis within the consumer-packaged goods industry 
•    Proficiency working with Ms Office Excel, Power Point, and Word is required
•    Experience working with Industry tools e.g.: Nielson, Numerator, and Custom Consumer Research is an asset
•    Post secondary education in Business related discipline
•    Strong communication skills with the ability effectively convey findings in a clear and persuasive manner
•    Proven problem-solving skills with the ability to extract insights and formulate recommendations
•    Proactive self-starter with strong attention to detail, excellent interpersonal, communication, project management, and organizational skills

 

We have a friendly, supportive team with a coaching and mentoring environment. There are real opportunities for future development and progression – this really could be a move towards the exciting Sales career you’ve always wanted. 
 

Benefits

•    Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment 
•    Company matched pension plan 
•    Three of Vacation and five personal days (Personal Paid Holidays) 
•    Flexible and hybrid work arrangements 
•    Excellent training and development programs as well as opportunities to grow within the company 
•    Access to Educational Assistance & Tuition Reimbursement 
•    Bonus eligibility 
•    Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
•    Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
•    Adoption benefits to remove some of the financial barriers associated with adoption
•    Up to 50% off – Nespresso Coffee Machine, Capsules and accessories 
•    Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites) 
•    Bring your dog to work! 

 

What you need to know
We will be considering applicants as they apply, so please don’t delay in submitting your application. 
 

Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.

 

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.

#LI-Hybrid
#LI-Remote
#NestleSJ

Position Snapshot
Business area: Purina
Location: Mississauga ON located at 2500 Royal Windsor Dr, Mississauga ON L5J 1K8
Hybrid 

 

A little bit about us
As a company made up of pet owners, we believe that pets and people are better together.  If you share our passion for pets and you're looking for a career where you can take ownership, collaborate and contribute to challenging, satisfying and meaningful work, then you are the type of person we want at Nestlé Purina PetCare Canada. We are a leader in the pet care and pet nutrition industry, producing Canada’s best loved brands including Alpo  ®, ProPlan Veterinary Diets®, Pro Plan®, Purina ONE® , Beneful®, Beyond ®, Dog Chow ®, Cat Chow ®, Fancy Feast®, Friskies®, Tidy Cats®, and many more.  Join us in enriching the lives of pets and the people who love them.

 

Position Summary 
We are seeking a Category and Consumer Insights Analyst to join our dynamic team, reporting to the Senior Category and Shopper Insights Manager. This role is crucial in translating consumer data into strategic recommendations that inform business decisions, enhance customer partnerships, and drive category growth.
 

A day in the life of a Category & Consumer Insights Analyst
As a Category and Consumer Insights Analyst, you will be the central point of contact for all category & consumer research at Purina Canada. You will utilize consumer tools such as Nielsen, Numerator and Shopper Data, to uncover insights that will drive actionable outcomes. 

 

You will also:
•    Extract, integrate, and interpret data from various tools (e.g., Nielsen, Numerator, loyalty data) to uncover actionable insights.
•    Support all consumer research initiatives, acting as the central source of truth for insights across the organization.
•    Champion insights literacy by supporting tool training, attending industry webinars, and engaging cross-functional teams.
•    Analyze consumer behavior, category dynamics, and shopper trends to identify growth opportunities and support strategic decision-making.
•    Maintain data quality and consistency across reporting platforms, ensuring accuracy and standardized formats.
•    Support with the development of monthly reports that address business issues and opportunities.
•    Manage research budgets, supplier onboarding, and monitor spend against forecasts and POs
•    Collaborate cross-functionally with Sales, Marketing, and Category teams to embed insights into commercial strategies.
•    Support ad hoc requests, monitor competitive activity and market trends

 

What will make you successful?
•    3+ years of experience in Customer Insights, Category Management, or Data Analysis within the consumer-packaged goods industry 
•    Proficiency working with Ms Office Excel, Power Point, and Word is required
•    Experience working with Industry tools e.g.: Nielson, Numerator, and Custom Consumer Research is an asset
•    Post secondary education in Business related discipline
•    Strong communication skills with the ability effectively convey findings in a clear and persuasive manner
•    Proven problem-solving skills with the ability to extract insights and formulate recommendations
•    Proactive self-starter with strong attention to detail, excellent interpersonal, communication, project management, and organizational skills

 

We have a friendly, supportive team with a coaching and mentoring environment. There are real opportunities for future development and progression – this really could be a move towards the exciting Sales career you’ve always wanted. 
 

Benefits

•    Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment 
•    Company matched pension plan 
•    Three of Vacation and five personal days (Personal Paid Holidays) 
•    Flexible and hybrid work arrangements 
•    Excellent training and development programs as well as opportunities to grow within the company 
•    Access to Educational Assistance & Tuition Reimbursement 
•    Bonus eligibility 
•    Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
•    Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
•    Adoption benefits to remove some of the financial barriers associated with adoption
•    Up to 50% off – Nespresso Coffee Machine, Capsules and accessories 
•    Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites) 
•    Bring your dog to work! 

 

What you need to know
We will be considering applicants as they apply, so please don’t delay in submitting your application. 
 

Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.

 

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.

#LI-Hybrid
#LI-Remote
#NestleSJ

Mississauga, CA

Mississauga, CA

Apply now »